The field of advertising is a very interesting industry in business and one, which is very fun to discuss. One of the finest things to talk about is all the mistakes that international corporations make when trying to market their services and products in other countries.

Generally these issues occur because of translation problems or because the company does not fully understand the culture of the nation in which they are marketing their product into. Remember there are over 300 countries in the world and generally about 150 of them are pretty viable for multinational corporations with pretty good products.

In reviewing the Internet's lists of multinational corporation advertising mistakes and international advertising of products while studying soft drink makers; I came across quite a few here is one very funny one that happened in China; Pepsi's "Come alive with the Pepsi Generation" translated into "Pepsi brings your ancestors back from the grave", in Chinese.

Of course PepsiCo, Inc. is not alone in making mistakes Coca-Cola has also been in a number of markets and has also made mistakes in China for instance I found this on the Internet; The Coca-Cola name in China was first read as "Ke-kou-ke-la", meaning "Bite the wax tadpole" or "female horse stuffed with wax", depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "ko-kou-ko-le", translating into "happiness in the mouth."

If you are a student of advertising or you work in a large multinational corporation he need to check things over quite a few times to make sure you did not make any bad mistakes, because if you do someone will notice and you will be very sorry when your product does not sell. Please consider this in 2006.

Many people cannot believe that I will not endorse yellow page advertising, however over my 27 years in business I have found yellow page advertising to be the most expensive and the least effective. Many small businesses just starting out will advertise in the Yellow Pages because they believe this will help their business and bring in new customers.

Sure, it will bring in some new customers but generally not the kind the customers you are looking for and not the customers, which are in a 10-mile radius of your business. Those customers within a 10-mile radius will become your regular customers because you are close to their residence.

If you are in a metro area there will be other competition in the area and chances are your customers who call you from the Yellow Pages and stop in and will eventually find them and no longer use your business as it is too far away from them to partake in your products or services.

The larger phone books cost even more than the smaller neighborhood phone books and we have found that most people do not use the smaller neighborhood phone books anyway. It would be best to save your money and use alternative means of advertising to promote your business and I do not recommend yellow page advertising for anyone who is new in business.

In fact as a Franchisor we put franchisees in 400 plus markets and we specifically told our franchisees and not to advertise in the Yellow Pages in our confidential operations manual. Does that sound like a harsh statement? Well, that is how serious I am about yellow page ads and dismal results. Do not trust anyone who recommends yellow page advertising.

When looking at any type of marketing advertisement, do you glance at the ad then set it down thinking that later you will call on it? Most of the time we forget about the service or product and end up weeks later throwing the ad away. What makes the difference between an immediate response to an ad, or having it end up in a pile of papers on your desk?

When marketing and advertising your home based business in any type of form, power point phrases are an idea tool to generate income. This will not only capture interest in your product or service, it will get people to respond.

Creating urgency through "call to action" phrases is an important and effective way to keep potential clients from forgetting about you. Generally, "call to action phrases" are phrases that promote a time frame for the client to respond. It is an offer that benefits them if they respond in a timely manner.

Below are nine "call to action" phrases that will capture a quicker response.

1. Biggest sale event of the year!

2. Limited Availability

3. Free Consultation-Limited Time Only

4. April 25th - May 10th (stating the dates the offer is available)

5. Call Now!

6. You area has been selected.

7. Two weeks only!

8. Call today to reserve your appointment time at this price

9. Offer expires 9/12/06

Make sure prices and information about your company are listed that will make them choose you over the competition. This is the time to outshine your competition. It is also the moment that you can substantiate credibility. Some of the following power point phrases can be used for these purposes.

1. Latest Technology

2. Recommended by.......

3. Our method is simply the best!

4. Guaranteed!

5. Money back if your not satisfied

6. Best Value

7. Lifetime Warranty

Competition in the home based business world today in becoming considerable. I have found that being creative and staying one step ahead of the competition is crucial. Take time to frequently analyze your company and other companies offering the same service or product. This is advantageous because it will show you when and where your company needs to improve and grow. It will also show you why other companies are either failing or succeeding.

Apply the knowledge that you gain into your advertising power point phrases. Large companies have used test marketing of their products or service for decades to determine where changes or improvements need to be made. We need to apply those same concepts in our home based business to stay ahead of the game in capturing business.

Lastly, you may need to change your ad until you get the most effective results. In fact changing your ad from time to time to promote a new aspect of your business is a good idea. However, keep the look of your ad consistent so that people will recognize it is your company. This is called branding. It takes time, effort and money to brand your company. You can change content but, keep your logo and general appearance the same. Marketing and advertising is a fun way to grow your company if you apply the correct principles.

Have you ever considered why lawyers have the biggest advertisements in the Yellow Pages? Well perhaps you should think on which advertisements do the best in the Yellow Pages and why. If you are an established business you do not need to advertise in the Yellow Pages because you have plenty of referrals from satisfied customers.

Of course if you are a lawyer the chances of you having satisfied customers and are getting referrals is rare because you probably overcharged every one and they feel like they've been ripped off. Have you ever heard the saying there's a sucker born every minute? Well as a lawyer you need to find all those suckers, but once they've been burned they will not refer you to other suckers that they will meet.

This is why I believe most lawyers have the biggest advertisements in the Yellow Pages, because they are competing against each other to see who can find all the stupid people to sign up and pay them high fees, which they do not deserve in my opinion.

Now some yellow page advertising consultants will in fact promote the Yellow Pages as the best way to advertise, of course they would they make a commission why wouldn't they? If lawyers did not charge such high fees they would not be able to pay for those huge full-page and half-baked yellow page ads. They must be getting that money from somewhere; I wonder where they're stealing it from? Please consider this in 2006

To begin with, I’ve been designing Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I be so certain? Because you are probably designing your own ad.

Is that a problem? It could be. You may be terrific at appliance repair or equipment rentals, but what do you really know about design or copywriting? That’s where I come in. first here are just a few ways to make a more effective Yellow Page ad:

1. Write a better headline: focus on a need or benefit, rather than your name.
2. Choose a photo showing a good outcome: happy people with your product.
3. Write interesting copy: that sells the features and benefits of the service
4. Make your business unique: pick an area that you excel in and include it.
5. Try an unusual shape: Use an oval or circle for a border, to stand out

There are too many other ideas to list in an article of this size. I would typically spend an hour or more, over several visits to create a custom ad that usually contained many of these suggestions. It most likely started with some fact-finding about the business and led to a provocative headline. Like, for a plumber, “Ask Me How to Prevent Leaks, Before they Happen.” Or a mover might say, “There are 7 Ways to Prevent Moving Damage.” Creative phrases like that and more.

So, would you like to hire me to help you? I’m semi-retired and charge $250 an hour if I come to you. Or, you could come to me on my website and learn about a book that explains in more detail how to do-it-yourself for far less. You’ll be on the road to helping yourself and your business.

That’s right, a wimp: a poor performing weakling among a group of muscle-builders. Did you slap it together in an attempt to get the Yellow Page rep off your back or was it something that they suggested? How do you know if it is competitive or not? You need to understand these things way before you place the ad.

You have a lot at stake. There’s all that money you are spending annually. Then there is the need to bring in new customers. You are also reminding all your referrals and existing customers that you’re still around. And don’t forget the type of image you are generating. Whew. That ad has a lot of hard work to accomplish, so it must be a power-ad, and certainly no wimp.

So, how do you avoid placing a “wimpy” ad anyway? First, you do your homework. You begin by researching the industry and your competition. Next, you uncover your market by looking at your most profitable type customer. Then you decide which size and colors will make the ad generate the most returns. See, it’s just that easy. Or not. Do you know how to do all these things I just mentioned? How are you at market analysis, industry statistics and demographics? I thought as much. But that’s why I’m here to help.

Who am I? I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return on investment and learn how to track the results as well.

So consider getting some expert advice before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Make sure the consultant is well qualified with at least 25 years experience. Otherwise, you’ll be wasting your own time and money.

Do you know the five things to ask your Yellow Page representative? You should, because they determine a lot about your advertising. How about the best type of headline? Okay, what about ad costs? How much should you be spending? Still in the dark? You’re not alone. Most business people know little about a media that’s been around over 100 years and is a fixture in every consumer’s home. But it’s not your fault.

If you’re a typical advertiser, you get the bulk of your information each year when your YP rep comes around. Depending on how efficient they are, they will pass on all the salient data needed to make an educated decision. But what if they fail to tell you something valuable? How do you even know that you’re missing anything at all? Let’s move on.

Is the headline really all that important? Well, most times it is the first thing a consumer will see in regards to your business. It sets the tone and may help or hinder a business based on a few words. Writing it should be left to professionals, unless you have insider information.

Then there is that monthly YP bill. Are you happy with the cost? Did you realize that the ad charge is not the main concern: it’s the ROI or “return on investment” that determines the final cost.

There are dozens of things to know before you place that next ad. Many are common sense, but not all that obvious. Others are industry secrets that no one, including YP reps, want to talk about. How do I know so much? I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return on investment and learn how to track the results as well.

So consider getting some expert advice before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Make sure the consultant is well qualified with at least 25 years experience. Otherwise, you’ll be wasting your own time and money.

Making it Big Online by Straying Offline!

I bet you were thinking that really doesn't make sense, how am I supposed to make money online if I am not working all the hours god sends infront of my computer?

The answer to that question is so simple and yet not many people think about it and if they do they soon forget it and continue to do battle with the thousands of other 'Internet Marketeers' out there.

Don't get me wrong there is nothing wrong with working online and I think that to make it big you need a healthy balance of both. I started out my career just working online and although it got me results I still wasn't reaching my earning potential.

I decided that it was great to reach a target market of people all over the country but what about on my own doorstep? The only advertisements I had seen for working at home were for Kleeneze, Avon and Betterware and I definitely didn't want to do any of these. Trying to make a living from trudging the streets, not getting your catalogues received and desperately trying to persuade friends and family to buy off you! No thank you.

I started off putting leaflets in shop windows and at supermarkets, a small eye-catching advertisement with details of how to find out more and an internet address. I started to carry around my ads and would drop them in as many places as possible paying only a small amount to do this. When I noticed that this working well I decided to do something on a larger scale and printed off hundreds of leaflets and did a letter drop, I paid my nephew and his friends some money to deliver them to all the houses around them. This worked a treat and I continue to do this everytime I have something else to advertise.

Once I was receiving capital I then decided to advertise in newspapers, local at first as national can be costly. My small simple advertisement was now going to be seen by so many people.

I would definitely advise trying out some of these advertising ideas and once you get started you think of more and more.

Good luck to you all in your business.

Great, so you can repipe a home or seal a leak in virtually anything made, so what? Is it enough that you and maybe a few of your employees are in business and pretty darn good at what you do? What is going to ultimately make you successful? Your accountant, insurance agent, landlord, truck fleet dealer, or your parts supplier? A big “No” should be the answer in all those cases. How about your Yellow Page rep?

Getting the phone to ring is your number one priority, not fixing plumbing. Because, without customers, all the other fancy things from the neat full-color printed t-shirts to the well-stocked trucks don’t mean a thing. Instead, concentrate on your marketing strategy. For a plumber, let’s assume it’s a nice sized ad in your local Yellow Pages. You say they’re too expensive and that’s why you don’t have one? Shame on you. Look at all that overhead I just mentioned that doesn’t bring in a single new client. Yet you don’t mind paying for liability insurance, right? So, why not do something for yourself that creates business?

Okay, so now I have your attention, what next? Get a picture of what you hope to accomplish overt the next few years and make up a business plan. Who do you want to reach and how will you get there? Set aside a reasonable advertising budget that has room to grow as you do. Now, pick up the local directory and survey the YP heading. How many of your competitors are in the book and what are their ad sizes? What will it take to meet or beat them? Now you have an idea of size, it’s time to get to the content of the ad.

What makes you better than all of them? Don’t say your price and experience. Everyone of them already says that somewhere. You have to come up with something that will get the readers attention and set you apart from the other guys. Hey, I didn’t say that this would be easy. It’s about time to seek out an expert, wouldn’t you agree?

I should know, I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return on investment and learn how to track the results as well.

So consider getting some expert advice before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Or read any on my online articles here and you’ll probably pick up some terrific tips. Then go to my website for more great stuff.

If you are a typical Yellow Page advertiser, this headline is what you want to hear. Either from me, your YP rep, or the publisher. Why? Because you are paying too much already, or at least you think you are. I should know. I was a YP consultant for a Bell publishing company for 25 years and always heard how expensive we were. Whether it was for a $10 listing or a $1500 full page, it didn’t matter. So I fought over the rates before I ever got to the main problem with the ads. That’s right, the cost isn’t the problem. So what is it, you asked?

It’s the amount of money or profit that you will make on your YP program. Traditionally, it’s called the ROI or return on investment. That’s all that’s truly important. For instance, if you could spend $10 a month on a listing and get $100 in business, would that be a good deal? If you said, “Yes,” you’re wrong! That’s because you should have asked for the $1000 ad that also returned 10 to 1, giving you $10,000 instead. That’s a much higher profit, of course. But many business people fail to see the big picture. Now the ROI also depends on all the salient elements of the ad and how they work together. And I’m quite familiar with all the various ways to accomplish that task. How do I know so much?

I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return on investment and learn how to track the results as well.

So consider getting some expert advice before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Make sure the consultant is well qualified with at least 25 years experience. Otherwise, you’ll be wasting your own time and money.

I was sitting at my walnut desk in my faux-wood paneled den on a sunny Saturday morning, staring at a stack of mostly white and a few, multi-colored, papers. I had decided to evaluate my current insurance situation and was working my way through the various policies for my car and myself. But with all those terms and all that fine print, my poor head was swimming. There were items like deductibles, co-pays, minimums, maximums, blankets, umbrellas, whole, term, collision, comprehensive, and all those words joined forces to deluge my pulsating brain. Was I sufficiently covered and was I paying too much or too little?

I had met with my current agent a week before. He gave me even more addendums, waivers, and options to consider. I tried to make sense of it all and had all the documents neatly arranged by date, type, and company. But just then, the mail arrived and, oh no! More letters from new and different insurers trying to solicit my business. Should I just toss them or read each one? It was so frustrating.

Earlier that same morning, I had already made a trip to visit the old faithful Yellow Pages, hoping for some relief. But as I read the ads, most of the larger companies had endless lists of agents by location. Others simply had big pictures of their agents, as if that were enough to gain my trust. Finally, a few had headlines that just reiterated their “Life-Auto-Health Insurance.” I already knew that, so why torture me with the same old stuff, I begged?

I sighed and was leaning back in my black, leather swivel chair when a strange character encased in a giant Yellow Page book came dancing into the den. He, she, or it, certainly got my attention as it stood before me on thin, spindly legs. It said, “Don’t be confused, I’m here to help,” and it parted in the middle to reveal a full-page ad. It was titled, “We Offer Assurance and Answers, Not Just Insurance.” I was flabbergasted. Could it be that such an agent existed? I quickly called the phone number and set an appointment. I had a renewed sense of self-confidence and hope for my health, auto and life insurance needs. Before I could even thank the thing, it danced out the front door saying, “Your welcome, and remember it was Wolley Segap to the rescue.” The end… or is it?

This little story was designed to serve a purpose and illustrate the need for effective advertising. So, attention business people: Is your Yellow Page ad doing its job? If not, let this serve as your wake-up call. I’ve witnessed many companies that thought they had an ad that worked, while, in reality, it had a flawed headline, lousy copy, or pathetic artwork. How do I know?

I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return on investment and learn how to track the results as well.

So consider getting some expert advice before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Make sure the consultant is well qualified with at least 25 years experience. Otherwise, you’ll be wasting your own time and money. Then, hopefully, you wont’ really need Wolley Segap coming to the rescue after all.

It all started a week ago. I was driving home from another long, waste-of-time sales meeting, at the office, when I noticed a strange sensation in my mouth. It began as a slight annoying throbbing. Being the macho-type guy I was, I tried to ignore it while getting through the following day. But it persisted and eventually commanded my full attention. So, days later, when I woke up and decided that the entire national armed forces had decided to conduct an all-out training exercise in my mouth with live ammo and bombs, it was time to focus on the real problem.

I hate dentists. More precisely, I hate having them peer at me while hovering with an assortment of evil-looking, stainless-steel instruments of mass destruction. With that in mind, I put off the inevitable until the pain had reached a 20 on a scale of 1 to 10. My usual dentist had really put me off the last time we connected, by having me wait and hour for a simple exam and then making some crack about me gaining a few pounds since the last visit.

Therefore, I decided I could do better and headed for the phone book. I paged through it looking for anything that might ease my mind. But almost every ad had the name of the practice in huge letters and some tripe about “Smiles” or “Emergencies.” Well, since I didn’t give a rat’s tail about my smile and figured that every dental issue was some type of emergency, what was up with all these lousy ads?

So I shelved the Yellow Pages and tried a shot of Scotch instead and sucked on some ice for a while. It calmed me down a bit, though I doubted it was doing anything in a medicinal fashion. As the liquor began to take effect, within my gentle haze, an aberration appeared. It took the form of a large, yellow book and actually spoke to me. “I feel your pain,” he, or rather, “it” began. The it’s middle opened to reveal a full-page Yellow Page ad. The ad stated, “Immediate Pain Relief – We Keep our Appointments, Guaranteed or Free!”

I don’t know whether it was the second shot of alcohol or not, but I felt better right away. I memorized the phone number and looked for my phone. Five minutes later, I was booked and ready to meet my new dental savior. The character had stayed long enough to be satisfied and now waddled out the door. It stopped for a second, waved briefly and said, “Just remember it was Wolley Segap to your rescue,”and, with that, it vanished. The end… or is it?

This little story was designed to serve a purpose and illustrate the need for effective advertising. So, attention business people: Is your Yellow Page ad doing its job? If not, let this serve as your wake-up call. I’ve witnessed many companies that thought they had an ad that worked, while, in reality, it had a flawed headline, lousy copy, or pathetic artwork. How do I know?

I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return on investment and learn how to track the results as well.

So consider getting some expert advice before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Make sure the consultant is well qualified with at least 25 years experience. Otherwise, you’ll be wasting your own time and money. Then, hopefully, you wont’ really need Wolley Segap coming to the rescue after all.

As a marketer, your goal is to reach your prospective customers. You strive to deliver a message that will help make a sale or get a new subscriber. When you submit articles, you achieve those objectives. The process sweeping the internet is called "article marketing".

Article marketing allows you to become known, build credibility, and establish a relationship with your target audience using the web sites they are already visiting. There is no need to waste your time, effort or money marketing to a general, untargeted audience.

Speak directly to a specific audience who is already showing an interest in what you have to offer. Post your articles in the newsletters that your target audience subscribes to. Get your articles published on the websites that they are visiting. Have your words included in the RSS feeds of the most popular sites on the net. Article marketing lets you speak directly to your perfect customer.

Here are eight extraordinarily powerful results of submitting articles to newsletters and content rich websites:

~Create More Business~ When your articles appear in newsletters and content rich newsletters, a targeted audience reads them. A large percentage of your potential target audience has never heard of your website. You create more business for yourself by providing content that inspires action.

~Generate More Traffic~ When your readers are inspired to action, the action they take is to visit your website, where you have more opportunities to make offers, collect email addresses, and get sales. The cornerstone of success with internet marketing is get more visitors to show up at your site.

~Improve Your Conversions~ When more visitors show up at your site, they are already feeling good about you, your approach, and your solution to their problem because they have read your articles. Ken Evoy calls these visitors "pre-sold" and says that compared to "cold visitors", these people are much more likely to join your mailing list, subscribe to your newsletter, or buy from you. And why do these people show up? Because they found your link on popular sites around the net.

~Increase Inbound Links~ Every time your articles appear on popular sites around the net, they carry a link to your website. When your article is reprinted, you get another link directly to your site from a relevant source. No more begging webmasters for reciprocal links, no more monitoring web links. You provide content and the popular websites around the net publish more links to your site.

~Increase Your Page Rank~ Links from popular website sites, especially sites closely aligned with yours, are viewed by Google as "highly relevant". More relevant links result in a Page Rank increase for your site. Your articles give the largest, most popular sites in your industry a reason to link to you. The more relevant links you have, the higher your Page Rank

~Get Better Search Listings~ According to Google, "Page Rank provides the basis for all of our web search tools." So the bigger your site's Page Rank, the higher your site will appear on search engine results pages. Having your page show up in the top 10 of keyword search results dramatically improves your traffic and increases your site's credibility.

~Become a Recognized Expert~ Increased credibility is a tremendous factor in converting traffic to sales. When the most popular sites in your industry publish your articles, you become known as an expert in your field. Your website gains both credibility and stature. Customers start coming to you, instead of you chasing them down. The more often your knowledge and expertise is demonstrated to a potential customer, the more they'll trust you, and the more they'll buy from you. Submit articles today and gain that expert status.

~Grow Your Affiliate Income~ Expert status is one of the prime factors that turn ordinary affiliates into Super Affiliates. As you become a recognized expert, more people believe in (and act on) your recommendations. When they act on your recommendations, your affiliate income soars. It all starts with submitting your first article.

Recently I was at the big rodeo and I noticed on the back of the pooper scoopers that are used after the bull rides, as sometimes there is shall we say droppings from the big bull on the ground someone has to come out and scoop it up. Did you know that the pooper scooper cruise are actually in the arena 20 to 50 times longer than the bull rider?

So being on the back of the pooper scooper with your company logo makes a whole lot more sense than advertising in let's say the silly yellow pages, which know it uses a more. In fact yellow page advertising has declined over the past few years due to the Internet and that makes sense to, in fact yellow page advertising never really polled for any of our franchisees and we were in the car wash business in local markets and communities.

But advertising on the back of the pooper scooper at the rodeo sure makes a lot of sense. Imagine the exposure you can get by having your logo on the back of the pooper scooper? I would take that overt yellow page advertising any day. In fact all never forget Charlie's Home Repair, which was on the back of one of the pooper scoopers and it may sound silly but I even memorized his phone number? Because the pooper scoopers are pretty large, because well what the bull leaves behind is also.

Sometimes using unique ways of advertising can get your business noticed in a much better way the yellow page advertising and it costs a whole lot last too. So, please consider this in 2006.