Promotional printed pens are a great way to advertise to a diverse population.

The simplest thing to put on a pen is your business name, address, phone number and website, with perhaps a slogan or short mission statement.

Once the pens are printed, getting them out into the public view is easy.

-Put them in a cup on a desk in the reception or check-out area of your business.

-Include them in promotional mailers to clients.

-When sponsoring events, such as car shows or golf tournaments, have them put into the participants' goody bags.

-Have employees take them home for friends and family to pass around.

-Everywhere you go, leave one or two behind. Try places like restaurants, grocery stores and libraries.

If it's small and free, people will take just about anything. Pens fit easily into purses or pockets and everyone uses them.

When someone picks up a pen for the first time, they always read what it says, whether by force of habit or sheer curiosity.

People also tend to leave them behind. Someone else comes along, picks it up and keeps it for themselves.

This leads to further advertisement of your business or product. The more the pen is passed from person to person, the more people see your message. The more people see your message, the more likely someone is to check out your business. More exposure leads to higher sales.

A unique way to advertise, promotional printed pens can reach people far and wide and last for a very long time.

Imogen Brown is the marketing manager for Clickpromogifts one of the UK's premier suppliers of promotional gifts and promotional pens.

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