The definition of Advertising is salesmanship. Its purpose is to generate sales and this determines whether a business is profitable or not.

You have been working countless hours on developing your own web site and have come up with a great idea for your business and now you are up and running, but where are your customers? The answer to this is that you have to go out and get them. This may sound easy, but advertising can be the root cause of many
business downfalls or failures.

There are many different ways of advertising on the internet. Some are free, some are low cost, while others can be extremely expensive. The first thing that you have to establish is how much you are willing to shell out to attract visitors to your web site, and how far your advertising dollar can go.

One of the most effective and cheapest methods of advertising is through E-zines. An E-zine is a web site with magazine layout: a web site with contents and layout modeled on a print magazine. There are thousands of these published daily. The best way to approach E-zines for advertising is to join a couple that fit your profile and that you find interesting. Most E-zines offer incentives to new businesses that sign up with them and sometimes they will run your ads free just for subscribing. If you do your research, you can find E-zines that offer ads for as little as a dollar and this is a great way to reach thousands of customers who are
already interested in the product or service you offer.

You can use E-zines to promote your product for free if you know how to write an informative article. E-zines are hungry for content and many times they will offer to publish your article free if they can use a link back to your site. Make sure that your article contains solid information and is not just a sales pitch. If you would like to get more useful information on advertising please visit the following address:

http://www.culbre.com/advertising

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