If you have a popular website, a newspaper that have wide readership, or if you are an owner of a TV network, you can make a lot of money by selling advertising slots or spaces to business owners. Here's how you can do that:

1. The first thing that you need to do is to create a mail that contains all the benefits that would-be advertisers can enjoy should they chose to do business with you. You can tell them that you'll be able to help them increase their sales and help them become more visible in the online and offline arena. You can then send this mail to all your potential clients.

2. Make follow-ups. If your prospects do not react to your mail after a week, you can give them a call. Ask for the decision-maker before you make a pitch. It's important that you highlight the benefits that you can offer. See if you can get an appointment to get a chance to personally talk about your services to business owners.

3. Prepare. Do some preparations before you meet your would-be advertisers. It would help if you can do an audio-visual presentation and if you can give them proofs that you can really help them out in growing their business. Also, anticipate all their questions and find the best answers ahead of time.

4. Flexible pricing rate. To convince more people to do business with you, I recommend that you offer them with flexible pricing rate that will meet not only their needs and demands but also their advertising budget.

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