Have you ever considered why lawyers have the biggest advertisements in the Yellow Pages? Well perhaps you should think on which advertisements do the best in the Yellow Pages and why. If you are an established business you do not need to advertise in the Yellow Pages because you have plenty of referrals from satisfied customers.

Of course if you are a lawyer the chances of you having satisfied customers and are getting referrals is rare because you probably overcharged every one and they feel like they've been ripped off. Have you ever heard the saying there's a sucker born every minute? Well as a lawyer you need to find all those suckers, but once they've been burned they will not refer you to other suckers that they will meet.

This is why I believe most lawyers have the biggest advertisements in the Yellow Pages, because they are competing against each other to see who can find all the stupid people to sign up and pay them high fees, which they do not deserve in my opinion.

Now some yellow page advertising consultants will in fact promote the Yellow Pages as the best way to advertise, of course they would they make a commission why wouldn't they? If lawyers did not charge such high fees they would not be able to pay for those huge full-page and half-baked yellow page ads. They must be getting that money from somewhere; I wonder where they're stealing it from? Please consider this in 2006