When looking at any type of marketing advertisement, do you glance at the ad then set it down thinking that later you will call on it? Most of the time we forget about the service or product and end up weeks later throwing the ad away. What makes the difference between an immediate response to an ad, or having it end up in a pile of papers on your desk?

When marketing and advertising your home based business in any type of form, power point phrases are an idea tool to generate income. This will not only capture interest in your product or service, it will get people to respond.

Creating urgency through "call to action" phrases is an important and effective way to keep potential clients from forgetting about you. Generally, "call to action phrases" are phrases that promote a time frame for the client to respond. It is an offer that benefits them if they respond in a timely manner.

Below are nine "call to action" phrases that will capture a quicker response.

1. Biggest sale event of the year!

2. Limited Availability

3. Free Consultation-Limited Time Only

4. April 25th - May 10th (stating the dates the offer is available)

5. Call Now!

6. You area has been selected.

7. Two weeks only!

8. Call today to reserve your appointment time at this price

9. Offer expires 9/12/06

Make sure prices and information about your company are listed that will make them choose you over the competition. This is the time to outshine your competition. It is also the moment that you can substantiate credibility. Some of the following power point phrases can be used for these purposes.

1. Latest Technology

2. Recommended by.......

3. Our method is simply the best!

4. Guaranteed!

5. Money back if your not satisfied

6. Best Value

7. Lifetime Warranty

Competition in the home based business world today in becoming considerable. I have found that being creative and staying one step ahead of the competition is crucial. Take time to frequently analyze your company and other companies offering the same service or product. This is advantageous because it will show you when and where your company needs to improve and grow. It will also show you why other companies are either failing or succeeding.

Apply the knowledge that you gain into your advertising power point phrases. Large companies have used test marketing of their products or service for decades to determine where changes or improvements need to be made. We need to apply those same concepts in our home based business to stay ahead of the game in capturing business.

Lastly, you may need to change your ad until you get the most effective results. In fact changing your ad from time to time to promote a new aspect of your business is a good idea. However, keep the look of your ad consistent so that people will recognize it is your company. This is called branding. It takes time, effort and money to brand your company. You can change content but, keep your logo and general appearance the same. Marketing and advertising is a fun way to grow your company if you apply the correct principles.