Promotional printed pens are a great way to advertise to a diverse population.

The simplest thing to put on a pen is your business name, address, phone number and website, with perhaps a slogan or short mission statement.

Once the pens are printed, getting them out into the public view is easy.

-Put them in a cup on a desk in the reception or check-out area of your business.

-Include them in promotional mailers to clients.

-When sponsoring events, such as car shows or golf tournaments, have them put into the participants' goody bags.

-Have employees take them home for friends and family to pass around.

-Everywhere you go, leave one or two behind. Try places like restaurants, grocery stores and libraries.

If it's small and free, people will take just about anything. Pens fit easily into purses or pockets and everyone uses them.

When someone picks up a pen for the first time, they always read what it says, whether by force of habit or sheer curiosity.

People also tend to leave them behind. Someone else comes along, picks it up and keeps it for themselves.

This leads to further advertisement of your business or product. The more the pen is passed from person to person, the more people see your message. The more people see your message, the more likely someone is to check out your business. More exposure leads to higher sales.

A unique way to advertise, promotional printed pens can reach people far and wide and last for a very long time.

Imogen Brown is the marketing manager for Clickpromogifts one of the UK's premier suppliers of promotional gifts and promotional pens.

Article Source: http://EzineArticles.com/?expert=Imogen_Brown

Getting your company's name out has never been easier. Promotional imprinted pens are the latest marketing rage, and they're getting ever more popular by the minute. Not since the billboard has a promotional product made a bigger impact on the world than promotional pens. These mini marketing and advertising campaigns are incredible -- they're literally a hands-on approach toward spreading the word about your product or company while actually giving the end user a reason to wrap their fingers around your marketing message.

Why should I use pens?

Promotional plastic pens custom printed with your business logo and details are successful because they're cheap, they're easy to distribute, and because people want them. Who would turn down a free pen? No one -- and that has been scientifically proven. Not only that, but pens have staying power: people keep pens for years, and they'll be reminded of your company or organisation every time they sign a check, a letter, or even a divorce document. It'll be the first thing they see when they wake up in the morning and the last thing they see before they go to bed at night.

Promotional printed pens are still sweeping the marketing and advertising world by storm, and consumers love them to bits. As a marketing or advertising campaign tool, they're more effective than any other form of advertising and are cheaper than nearly every other promotional item or business gift.

There are hundreds of suppliers of these fantastic promo gifts, so why not log onto the internet today and find out how these cost effective giveaways can boost your business profile.

Imogen Brown is the marketing manager for Clickpromogifts one of the UK's premier suppliers of promotional pens and promotional gifts.

Article Source: http://EzineArticles.com/?expert=Imogen_Brown