The definition of Advertising is salesmanship. Its purpose is to generate sales and this determines whether a business is profitable or not.

You have been working countless hours on developing your own web site and have come up with a great idea for your business and now you are up and running, but where are your customers? The answer to this is that you have to go out and get them. This may sound easy, but advertising can be the root cause of many
business downfalls or failures.

There are many different ways of advertising on the internet. Some are free, some are low cost, while others can be extremely expensive. The first thing that you have to establish is how much you are willing to shell out to attract visitors to your web site, and how far your advertising dollar can go.

One of the most effective and cheapest methods of advertising is through E-zines. An E-zine is a web site with magazine layout: a web site with contents and layout modeled on a print magazine. There are thousands of these published daily. The best way to approach E-zines for advertising is to join a couple that fit your profile and that you find interesting. Most E-zines offer incentives to new businesses that sign up with them and sometimes they will run your ads free just for subscribing. If you do your research, you can find E-zines that offer ads for as little as a dollar and this is a great way to reach thousands of customers who are
already interested in the product or service you offer.

You can use E-zines to promote your product for free if you know how to write an informative article. E-zines are hungry for content and many times they will offer to publish your article free if they can use a link back to your site. Make sure that your article contains solid information and is not just a sales pitch. If you would like to get more useful information on advertising please visit the following address:

http://www.culbre.com/advertising

Article Source: http://EzineArticles.com/?expert=Brent_Cullen

Voice broadcasting (making a huge number of automated phone calls and playing a pre-recorded message) is a remarkably powerful and affordable way to get your message to large numbers of customers or prospects.

Despite its power, before you spend one thin dime on a phone broadcast, you must learn this secret. Because without it, you might just waste your money. So what could this terrible secret be? It's really simple - Most folks hate getting telemarketing calls...

OK, OK, I know that's really not a secret. If you're thinking about using an automatic broadcasting system and you fail to consider this "secret" carefully, it can really hurt your campaign. Here's why...

The vast majority (90% or more) of people who get a broadcast call simply hang up. The next biggest group (a few percent) of folks press "2" (to be removed from the call list). The smallest group, around 1-2%, press "1" (to speak to a live person, or listen to more, or leave a voicemail).

You're probably thinking"OK, but I'm only paying for the "press 1's, so what's the problem?" Here's the problem.

Just because someone presses "1", it doesn't mean they're interested in your message. Some of them only want to tell you to not call them again. Those responses are worthless to you. But you still pay for them. So you should carefully consider how to maximize the positively interested, qualified responses.

Now, whether you're selling merchant accounts to business prospects, or even selling raffle tickets for your charity event, you'll hear some folks say "remove me from your list and don't call again" (or worse)... No surprise there right? And I promise, even if you're soliciting donations for sick children, even if you're calling your own list of past donors, you will STILL receive some negative calls!

The inescapable fact is this - out of 1000 people, there are probably 2 or 3 who get so irritated when they receive a telemarketing call, they will "press 1" to complain. To illustrate the effect of response rate on the number of negative calls received, consider two hypothetical broadcast campaigns.

Campaign #1 - selling merchant accounts to businesses - response rate is below average, at 0.6%. Campaign #2 - asking for donations for sick children - using a donor list - response rate is above average, at 1.5%.

Now, assume that 3 out of 1000 (0.3%) of the folks called are the type who will "press 1 for no good reason"... If you work through the numbers, the merchant processing campaign gets 50% negative calls, but even the sick children campaign gets 20%!

The fact is, if you are delivering your calls to live answered phones, and taking live transfers, you simply cannot escape negative calls, no matter what your message is about. And the main way to reduce them is to create a message with a higher response rate.

We've described how getting negative calls is a fact of life in this business, and how increasing the response rate will decrease the number of negative calls. Join me in future installments as we discuss how to handle or avoid negative calls, along with other voice broadcasting tips.

David Seldon operates LivePhoneLeads.com providing voice broadcasting services for businesses. Find more informative articles about voice broadcasting at Live Phone Leads

Article Source: http://EzineArticles.com/?expert=David_Seldon

The trick to using magazines for direct marketing lies in how well your direct response ad can capture the attention of your target group when they read the magazine. While it is true that you must plan an attractive layout that draws the readers' attention, more importantly, you must know the system process for writing your direct marketing effort.

Remember, the first impression always counts. So, start with a catchy headline and then write a short brief about your product or income plan. Describe why the reader should prefer your product or service over others, and what exactly you're offering. Then just as their interest is on the rise, insert a coupon that they must fill up and return to you to claim a free report, or a free trial.

The coupon must ask for essential information, such as their name, address and telephone. After all, the aim of your direct response ad is to make a sale and create a database of potential customers. Your direct marketing agents can use this bona fide database at a later date to make as many conversions as possible.

To hold your reader's attention and get them to respond to your direct marketing efforts, give them what they want! People everywhere respond to words that tell them how to make more money, look better, get love in their lives, be successful, and enjoy more leisure.

In short, your direct marketing ad will get attention if it promises to be the answer to improve their lifestyle. For instance, if you are advertising your tax planning services, which headline will elicit a better response? "Spend more and pay less!" or "We will show how to save on your taxes..."

Once you have grabbed their attention, the other direct marketing techniques take over. Use the ad to make a definite offer or request that induces them to use a coupon or reply card that they can fill out and return to you, or give a toll-free number that they can call. The idea is to give them a reason to want to share information with you, or get in touch with your direct marketing team.

It could a be a free report or a free trial of your product or service because research shows that readers respond to compelling direct marketing ads by filling out coupons or calling up because after reading the ad they are convinced that they are receiving a valuable product or advice for free.

The effectiveness of your direct marketing ads in magazines is not measured in terms of reach and frequency, like other advertising campaigns. Instead, you should be more concerned with the cost-per-inquiry or cost-per-conversion.

Guy and Alicea Artuso have seemingly 'cracked the code' for creating an endless stream of highly-qualified visitors to their home based businesses.
Helping others who are looking to achieve their goals is what they are passionate about.

Pick up a free copy of 'As a Man Thinketh,' and learn more tips, strategies and techniques that Guy and Alicea use everyday to create Instant Income Streams on demand at their official site:
Get Your FREE Copy Here!

Article Source: http://EzineArticles.com/?expert=Guy_Artuso