You can give your clients the executive feeling with a great promotional pen. Executive promotional pens are not the same as the regular ball point pens that companies are rife with – these pens are luxurious, pricier than other pens and truly executive.

Executive pens are engraved into silver or gold and some come in sets of pens. Many of them have a luxurious carrying case to go with the pen. These executive sets are perfect to give to your clients who have been with you for a long time – they will appreciate the thought that you put into the gift and will treasure it and utilize it.

An executive pen is something that goes a long way – it’s functional yet opulent, a sign to your client that you appreciate them and the business they bring your way. A little can go a long way, and spending just a few lira on a pen can really make the difference in your client relations.

Show your clients how much you care – express your feelings and gratitude to them with an executive promotional pen. There are many styles to choose from, all of which are excellent writing utensils and look lavish and sophisticated.

These pens are best given out to existing clients whose business has been yours for some time and to those who you appreciate. They are also excellent in-office gifts to give to staff as gifts for the holidays or for a job well done. Anyone who receives an executive promotional pen that’s been engraved will be thrilled.

These are not your ordinary, regular pens. The executive line of pens is just that – executive. It lends an air of sophistication, beauty in writing as the pen glides effortlessly and smoothly over the paper. Everyone who receives and uses one of your executive promotional pens will notice the quality and the thought that was put into the pen.

There are several styles of executive pens available for you to engrave as promotional pens. A great gift or thank you to staff and clients, even at the higher cost, these pens are worth the advertising – even if you only give them to existing clients and staff.

You can also utilize the executive pens to give to new potential ‘big-fish’ clients that you want to impress. These executive promotional pens are sure to impress upon a potential client that you value your clients and customers, which will show them your dedication not only to your company but to your clientele as well.

Engraved, executive promotional pens are perfect for any office – you don’t have to be a ‘wealthy’ office to provide an executive promotional pen to your clients and staff. A great executive promotional pen is worth the investment of money to secure relationships with both your clients and staff – showing them that you value them is the best advertising your money can buy. They will certainly tell their friends, acquaintances and business partners about your ‘lavish expression’ which in turn will create more business for you, while cementing your current relationships.

Promotional mouse mats have quickly become one of the most popular promotional items in the gift market. Computers are essential in the workplace these days, and along with the computer, another essential is the humble mouse mat. It’s important to create an attractive design for your promotional mouse mats. If your design doesn’t look good, the recipients of your gifts might just end up throwing them away, and your promotional idea suddenly becomes wasted potential.

Your mouse mat design should include certain essential information. If you have a company logo or slogan, use this as the starting point for your design. Include your company name and contact information, and then stop right there. Adding too much information will only make it more difficult for people to see what’s important. Just include the essentials, then let the mouse mat speak for itself.

The next step is selecting a color scheme. Let your company logo dictate the colors you choose, and again, keep it simple. Choose colors that complement your logo, or simply go for darker neutral tones. Avoid large blocks of light color whenever possible—mouse mats tend to attract dirt, and they can be difficult to clean effectively. Complicated designs and loud colors can not only look unattractive, they also detract from your message. Always keep your number one priority in mind when creating your design—getting people use your mouse mats, and to remember your company and your products.

Another important point to consider is that your mouse mats will be used by many different people, in different places of business—and your single design must look good in all of them. Remember, too, that the more colors you add to your design, the more expensive it will be to print. Limiting yourself to two or three complementing colors not only looks better, it’s more cost-effective too.

Bring all these elements together with a well-thought-out design that really makes your logo stand out. Use simple, bold fonts—sans serif is best—and make sure your design has plenty of empty space, rather than taking up the entire mat with writing. If your mouse mat design is too cluttered, nobody will take the time to read it.

If you have the time to spare, create two or three designs then ask advice from work colleagues, friends and family. Ask them which design they find the most appealing, and why. Get opinions from as many people as possible, to ensure your design will appeal to a broad cross-section of people, then use the information you gain to build on your design and make it as effective as you possibly can. Take as much time as you need for the design process—if you’re spending the money on promotional items you know how important advertising is to your business, and once the mats are printed you can’t go back and change them. Promotional mouse mats are a great way to advertise your business, but they’re only good as long as people use them!

Using printed mugs is a great way to promote your business. Printed mugs offer thousands of options…you can choose from a conventional single-color mug to more fashionable designer printed mugs for elaborate display of your taste. Whatever might be your selection, it’s important that you tap the right client with the right printed mug to get the right effect because printed mugs are arguably the most effective marketing of now.

Who uses printed mugs?
Everybody uses mugs. Those in multinational corporations, those in small offices, and even those in home based businesses; everyone looks forward to decorate their desk with something. Take this opportunity to help them. Give a printed mug that your clients can use as a decorative piece. This way, you are also getting the opportunity to continuously be in sight of your client. Statistics says that marketing is all about staying on in the minds of your client, so that you are the one who comes in their minds in case of any requirements. This really happens! No sooner they need any help the mug will serve as your business card. So, make sure that your mug has a small place where your contact detail is given.

Select the right printed mug for the right client
Wrong things in the hand of wrong people will do more harm than good. A highly fashionable mug on the desk of a traditional client will serve no good. You may have a substantially on this mug, but what’s the result? Your mug has probably landed up deep inside a closed cupboard, and your money in the dustbin. Unfortunate…isn’t it?

Plan well before proceeding with your marketing endeavor!

1. Categorize your clients based on their set up. Consider the office environment, the types of people who visit your clients and figure out a design that will be appropriate for him. A client who is in a home based business need not be given a very expensive printed mug. A fashionable printed mug with an emblem of your company will be best for a client who has an international set up with a very busy office.

2. Design of your printed mug is important. Your mugs should not be to gaudy, or too meek. Ideally, the design should be such that it catches the eyes of onlookers, but not disturb their concentration. Leave a line or so at the bottom for your company details. Don’t give a full business card if that eats up half the space. In that case, may be a telephone number of your company email id should do. Consult someone who has been in the job of designing printed mugs for promotional purposes.

3. You should certainly not be tight fisted while marketing your business. However, be ruthlessly active when returns on investment are concerned. Don’t spend a penny on areas from which you do not expect business. You can at the max give them a small token, in case they come up with a new project for you in future. After all, no client is absolutely un-prospective.

Promotional printed mugs will always stand out against paper leaflets, flyers or maybe free CDs. This is because none of them will be so useful and can serve as a decorative piece of item. Start reaching out with printed mugs and show your clients your appreciation for them. You will surely flourish in your business and much ahead of your competitors.

Promotional T-shirts have been an intricate part of marketing and brand promotion for long. You can distribute promotional T-shirts to your clients, to your prospective customers, and also to your employees to give them the added feeling of belonging to a brand. You need not be a world famous brand to give away promotional T-shirts. Even start-ups have effectively used T-shirts to create brand awareness.

T-shirts to your clients can serve as a gesture of appreciation from your part for their generous patronage. When this is the purpose, you should be extra careful while designing your T-shirts. Remember, no person would want to be a walking advertisement of your brand unless they feel good about wearing them. You cannot pay your clients to wear your T-shirts. The best you can do is to create an attractive design with a very interesting slogan or caption, which is not a direct representation of your brand, but will raise the curiosity among onlookers. Many marketing companies specialize in designing promotional T-shirts. You can contact one of them to get your purpose solved.

Another important consideration is quality of T-shirts which you give to your clients. Remember, nobody will like to wear an uncomfortable T-shirt just because you have gifted it and just because it contains your logo or marketing message. Hence, be little-bit open fisted while deciding on the quality of T-shirts that you choose to distribute to your clients. They will be happy when they realize the efforts and costs you have born to make this gift fit for them. It works! Try it out.

If you are hosting a conference, trade show or promotional event, make it mandatory for your employees to wear promotional T-shirts. It is a very affordable way to make your staff stand out from the crowd.

Promotional T-shirts to your employees is an effective way for brand endorsement. You can design T-shirts with your company logo and marketing message for your employees and make it mandatory to be worn at offices, trade shows, conferences, seminars, etc. Doing this, you present an orderly unity among your employees, the same way in which a uniform serves. Consider distributing promotional t-shirts to your employees as incentives. You can really achieve something worthwhile doing this, because your employees will be proud to wear it because they have earned it through working hard.

Promotional T-shirts are available in a wide variety of styles and colors and it shouldn’t be too difficult a choice to select one design or a set of designs that will be best for your budget and your aim. Distribute attractively designed promotional t-shirts that your employees would love to wear outside office, e.g. in local stores, restaurants, pubs, etc. this way you can effective create a high brand awareness.

A brief search on the Internet will give you names of companies who specialize in designing promotional T-shirts. Most of these companies have a huge collection of T-shirt designs, and attractive slogans. All you need is to tell them your requirements, your target audience, your budget and they will efficiently identify the best promotional T-shirts that suit your specific needs.