Saturday, February 02, 2008

What Is An Advertising Career?

What is an advertising career? Advertising jobs are very competitive, but they include positions in public relations, management and marketing. They can offer high incomes, travel opportunities, extensive hours and may include weekend and evening work. Generally speaking, a degree is required for this type of work, but many people advance into it from related areas, or work their way up from lower positions.

An advertising career is focused on marketing services or products to ensure company profitability. Smaller companies tend to have one person handling the daily responsibilities of promotions, sales, public relations and advertising, but in larger ones, a whole team may be employed to carry out varied individual tasks, including a series of managers to supervise the staff and maintain quotas.

Advertising people have varied daily tasks, including account creation, doing varied creative jobs, cold calling sales and maintaining their current contacts, dealers, consumers and distributors. This may also include telemarketing, media advertisement creations, exhibits, catalogs, store displays, sales events and online advertisements. They will have to be familiar with developing samples, rebates, contests, coupons, gifts, discounts and sweepstakes.

Advertising managers are responsible for developing marketing strategies, training staff, doing market research, setting goals, monitoring staff performances, and analyzing the demand for their company is or clients products/services and/or statistics. They may also deal directly through meetings (teleconferencing, in-person, etc.) with clients, wholesalers, government agencies, distributors, other companies and/or the general public. They combine sales techniques, pricing strategies, product development and oversee current market trends. They may also be responsible for public relations work.

There are many opportunities for advancement in an advertising career, including starting your own business. Generally salaries start at about $50K for basic advertising jobs. Other professionals (telecommunications, data processing, computer services, etc.) start at around $60K. However, management positions generally start around $50K in addition to substantial bonus structures based on their individual and team performances.

A career in advertising can begin in a call center as a telemarketer or even in a retail clothes store as a salesperson. The ambitious ones will advance themselves through hard work, volunteering to assist their employers to improve profitability, and some will further advance themselves and their opportunities for more detailed advertising positions by furthering their education. The opportunities in an advertising career are seemingly endless as long as new products and services become available. These cover all industries, but the rewards are worth a close scrutiny.
What is an advertising career? Advertising jobs are very competitive, but they include positions in public relations, management and marketing. They can offer high incomes, travel opportunities, extensive hours and may include weekend and evening work. Generally speaking, a degree is required for this type of work, but many people advance into it from related areas, or work their way up from lower positions.

An advertising career is focused on marketing services or products to ensure company profitability. Smaller companies tend to have one person handling the daily responsibilities of promotions, sales, public relations and advertising, but in larger ones, a whole team may be employed to carry out varied individual tasks, including a series of managers to supervise the staff and maintain quotas.

Advertising people have varied daily tasks, including account creation, doing varied creative jobs, cold calling sales and maintaining their current contacts, dealers, consumers and distributors. This may also include telemarketing, media advertisement creations, exhibits, catalogs, store displays, sales events and online advertisements. They will have to be familiar with developing samples, rebates, contests, coupons, gifts, discounts and sweepstakes.

Advertising managers are responsible for developing marketing strategies, training staff, doing market research, setting goals, monitoring staff performances, and analyzing the demand for their company is or clients products/services and/or statistics. They may also deal directly through meetings (teleconferencing, in-person, etc.) with clients, wholesalers, government agencies, distributors, other companies and/or the general public. They combine sales techniques, pricing strategies, product development and oversee current market trends. They may also be responsible for public relations work.

There are many opportunities for advancement in an advertising career, including starting your own business. Generally salaries start at about $50K for basic advertising jobs. Other professionals (telecommunications, data processing, computer services, etc.) start at around $60K. However, management positions generally start around $50K in addition to substantial bonus structures based on their individual and team performances.

A career in advertising can begin in a call center as a telemarketer or even in a retail clothes store as a salesperson. The ambitious ones will advance themselves through hard work, volunteering to assist their employers to improve profitability, and some will further advance themselves and their opportunities for more detailed advertising positions by furthering their education. The opportunities in an advertising career are seemingly endless as long as new products and services become available. These cover all industries, but the rewards are worth a close scrutiny.