It is amazing that every day business fail due to their lack of advertising. If you are in business or planning on starting a business one of the first priorities to consider is your advertising strategy. Just look around and you can quickly find many doomed business that have not properly advertised. With out an eye catchy ad and advertising materials to bring potential clients into your business you are going to fail. However you have to follow up a good advertising campaign with to notch customer service. However, customer service will do very little for a business if there are no customers.

For example think about a start up website design business. Many people might think that due to the proliferation of the internet and the masses of people on the internet today a web design company would not need traditional advertising materials like brochures, business cards and other such real world materials. After all can’t a website design company just advertise online? Well, it is possible the chances are very slim and typically a business that tries to make it through this method is going to fail. They might get one or two clients a month but for sure not enough to really make a difference. So there is just no getting around it spending some extra time and money on good brochures, business cards, and letterheads is essential. It seems that as much as people love the internet the feel of good old paper printed materials still make the sale.

Why Do You Need A Brochure?

Essentially brochures are the most effective from of traditional advertising. Sure a company can go with a large poster for much the same effect. However, the size of a poster makes the advertising more intrusive into people’s daily life. Where as a brochure is small, easy to carry, cheaper to print, and therefore can be passed out to friends, casual acquaintances or just about anyone you can get them to.

How To Design The Right Brochure For You!

Designing a brochure does not have to be that complicated. In fact you can pay to have it done but if you are even a little bit artistically inclined then save the money and work on designing your own.

Typically brochures are printed on 8.5 by 11 inch paper and then folded into three sections to form what is known as a tri0fold brochure. You can of course experiment and play with two the paper is folded, the size of the brochure and other aspects of the layout. You can even choose to two just a bi fold if you want.

In terms of expense typically a full-color brochure is the most expensive to produce. These can look beautiful when printed and if you can afford the extra expense it can really help. However, if you are just getting started with your business and need to save on cost then getting a two color printed brochure might be a good option. Even with two colors if the design is good the overall look can be just as stunning.

Keep It Simple

When designing your brochure you want to keep things as simple as possible. Make sure you have all of the crucial pieces included like some basic information about your company and what it does. Also you want to include details like how to get into contact with your company and etc. However you want to keep the overall design and the amount of text to a minimum. Don’t over stuff the brochure by being to wordy and adding to may details. Remember business people lead very busy lives and if they can not read it in less then a minute or so then it will probably just go in the trash.

Like a good report you should be able to communicate the what, where, and why in your brochure. If you do not communicate these essentials then your brochure will not help you in establishing new clients.

So no matter what many of the slick too white of a smile marketers try to sell you know that a brochure is an essential item for your business. Just think about it brochures are what most often end up on the refrigerator or as a bookmark so they have the best staying power