Business cards are great salesmen for any company new or established. They help you advertise your business to the public.

You need to plan your distribution campaign so that you everyone in the area of your premises will know that you are situated there and that you are ready to do business with them. There are endless possibilities when you distribute your cards in the busy areas around you. Think of railway stations or bus stations with people standing around waiting for transport, you could be handing them your cards so that they could be reading them while they are waiting.

Shopping malls are very good places to stand around and hand out your cards. People are in a more relaxed frame of mind and more likely to be in the mood for looking around. So take the opportunity and hand out your cards. Do the same in any public place where people gather together.

Try magnetising your cards by pasting a small magnet at the back of each card. These magnets can be obtained from most craft shops. There is something about a magnetised card that most people cannot resist so they will take them home and put them on the fridge for future reference. Every time they open their fridge they will look at your business card and when they need your product or service they will be sure to remember you.

If you find that members of the public are reluctant to take your card from you, you need to look at them objectively as they might need to be redesigned.