Wednesday, April 25, 2007

Opening A Dollar Store - How to Advertise Outside Your Front Door

If you are thinking about opening a dollar store, one of the challenges that you will continually face is identifying ways to continually grow your business. There are many obvious methods such as newspaper advertising and seasonal in-store specials. However there are some methods that can be used day after day to keep your presence in front of potential shoppers. The methods include capturing shopper attention as they are approaching the front of your store.

One of the methods to capture shopper attention is by creating merchandise displays outside the front door of your store. Displays that are filled with brightly colored items immediately attract attention. Displays that are filled with items for the next big holiday are also make a great attention grabber. The good news for those who are opening a dollar store is that this type of promotion is absolutely free once fixtures are purchased!

Displays used for this purpose can include rolling display racks, smaller stacking racks, tables and the free temporary stands that come with some merchandise. All of these are fairly easy to move, taking little time or effort. If you are planning on opening a dollar store many of these smaller, easily moved displays and stands will be available from the vendor who sells other store fixture items. Be sure that there are not restrictions regarding these displays in your lease as well.

Since these racks, stands and tables will be moved into the store at closing and then placed back out when opening, be sure that they are fairly mobile. Also be sure that merchandise is placed properly. The heaviest items need to be placed at the bottom of the displays with lighter items placed at the top. This will help to reduce the chances of racks and stands being tipped over when being moved or when customers are examining items that are on display. When opening a dollar store the last thing you want to have is a customer who is injured by a falling display rack.

Do you want to know a great way to keep your store in front of potential shoppers when opening a dollar store? Place displays racks, tables and stands of merchandise directly in front of your store. Give it a try!

To Your Dollar Store Success!
If you are thinking about opening a dollar store, one of the challenges that you will continually face is identifying ways to continually grow your business. There are many obvious methods such as newspaper advertising and seasonal in-store specials. However there are some methods that can be used day after day to keep your presence in front of potential shoppers. The methods include capturing shopper attention as they are approaching the front of your store.

One of the methods to capture shopper attention is by creating merchandise displays outside the front door of your store. Displays that are filled with brightly colored items immediately attract attention. Displays that are filled with items for the next big holiday are also make a great attention grabber. The good news for those who are opening a dollar store is that this type of promotion is absolutely free once fixtures are purchased!

Displays used for this purpose can include rolling display racks, smaller stacking racks, tables and the free temporary stands that come with some merchandise. All of these are fairly easy to move, taking little time or effort. If you are planning on opening a dollar store many of these smaller, easily moved displays and stands will be available from the vendor who sells other store fixture items. Be sure that there are not restrictions regarding these displays in your lease as well.

Since these racks, stands and tables will be moved into the store at closing and then placed back out when opening, be sure that they are fairly mobile. Also be sure that merchandise is placed properly. The heaviest items need to be placed at the bottom of the displays with lighter items placed at the top. This will help to reduce the chances of racks and stands being tipped over when being moved or when customers are examining items that are on display. When opening a dollar store the last thing you want to have is a customer who is injured by a falling display rack.

Do you want to know a great way to keep your store in front of potential shoppers when opening a dollar store? Place displays racks, tables and stands of merchandise directly in front of your store. Give it a try!

To Your Dollar Store Success!