Retailers are constantly seeking different ways to speak to and attract new customers to their store. Some retailers are learning that, when used effectively, sidewalk signs provide a convenient means for reaching out to customers in passing, with a timely message. Sidewalk signs have been an effective medium for drawing in customers for generations.

Today retailers are rediscovering the unique nature of sidewalk signs and putting them to use all over again to attract customers in front of their stores. Sidewalk signs are effective because they’re timely. Retailers typically use them to lure in passing foot or vehicle traffic with a current special or promotion. Sidewalk signs come in a wide variety of styles.

The most popular is the A-frame sign that have been seen in movies, on TV and on sidewalks in a lot of small towns and big cities worldwide. In recent years, swinging sidewalk signs have also grown in popularity. The most effective sidewalk signs are ones that can be easily changed with either preexisting marquee letters or an erasable marker. Use creativity when implementing a sidewalk sign advertising program. Change promotions and sign copy often to keep people interested in the message. Some retailers like to put out clever sayings that are frequently changed along with their promotions to keep regular passers-by coming “back to the well” for more. Experiment a bit to find out what touches people. Keep a log of how customers respond to different messages and you’ll develop a solid understanding of the words, promotions and communication techniques that your target customers best respond to.