Marketing is the secret ingredient why trade show exhibits become successful. Without an effective marketing strategy, a trade show exhibit would not be able to put on the market its products and services. It’s the marketing that leads your business to the gateway of success. In view of that, it is necessary to make sure that you are doing the right thing in marketing your trade show. Avoid the mistakes that some trade show exhibitors are experiencing. And one way to steer clear of these mistakes is to have a well-planned marketing strategy. Here are some things to consider on how your trade show exhibit will become a smash hit.

Why are you exhibiting?
The first thing that you have to consider when attending a trade show is the purpose. Ask yourself what is the reason why you are exhibiting. Establish your main objective why you’re attending the trade show. When you have settled on the objective, you can now focus on the marketing message of your trade show booth. The message of your booth should be matching to the objective of the trade show. Choose only one objective for your trade show exhibit and focus on that one. Your marketing efforts should only be concentrated on a single objective.

What show is suitable for you?
Do some basic research on the trade shows that are available. Choose the show that goes well with your objective. See to it that the show that you’ve chosen is composed of the right audience for your company products or services. Also consider if the show is cost effective for your business. Does it give good reason for your trade show expense? When it justifies your expenses and matches your objective, then definitely you must attend that show.

How much will you spend?
It is important to set the budget that your company is willing to expend for the trade show. When you have already set the budget, you should allocate the budget properly. Write down your expenditures for future assessment. Keep details of all your expenses.

How will you grab the attention of the attendees?
Make a booth that is organized and simple. The booth should have clear texts and simple graphics. A simple booth is certain to get your message across your target audience. Don’t make the booth too flashy for it may confuse the visitors.

What you should do to attract customers?
To attract the attendees to visit your booth, you need to give them an inducement. Aside from making the booth clear and simple, you also need some promotional materials to be handed to the visitors. Provide some giveaways to entice the attendees to go to see your booth and make a purchase of your products or services.