Advertise Your Professional Organizer Business Without Spending More Money
Advertising is one of those business requirements that we all hope we don't have to do, put off as long as we can, but eventually need to do. Advertising and marketing are often very challenging because there are many ways to do it, places to do it, and we often are left wondering just exactly what it did for us, if anything.
As a Professional Organizer, you probably have a small company, perhaps with just a few employees, and more likely, just yourself. Needless to say, most Professional Organizers do not have big "corporate" advertising and marketing budgets. You have to be very selective on where you spend the money you do spend. Running ads or creating marketing materials need to generate results, no matter how little you spend.
But what if you could advertise and market your business without spending any more money? What if you could promote yourself in a way that reaches the most targeted audience, those who are specifically looking for your services?
It's All About Targeting and Timing
Good marketing and advertising is all about targeting. Spreading your message to the world, hoping that someone hears it that is actually interested, is not very cost effective, yet this is exactly how most advertising works. This really shouldn't be that surprising.
Imagine you have an ad promoting your services and 1,000 people see it. Whether it is a TV commercial, a radio spot, a billboard, or even a print ad in a local paper or magazine, the actual percentage of people out of that 1,000 who realize they need your services, are interested in your services and are actually seeking your services is going to be very small. This is a very important factor that people often forget about... it isn't just about reaching those who need your services, they also need to want your services and the ad needs to connect with them at a time when they are able to act on it.
The reality is, we are exposed to so many messages every day, that most of it gets lost if it isn't acted on. You've probably experienced this yourself. You saw an ad for something that you were interested in, but weren't able to act on it at the time... and now have probably forgotten about it or can't remember who the ad was for anyway.
Getting More Out Of What You Have
So how do you advertise and market your Professional Organizer business without spending more money on advertising? You have to better utilize what you already have. The best part is that you will find that you can not only save money, but that you'll be more able to reach those who need and are looking for your services and are in a better position to act on that need.
A website is, or should be, the most powerful marketing tool a Professional Organizer has. I know what you're thinking... "My reputation and referrals is the most important marketing tool I have." Yes, those are extremely important, but they may not be the most important and here's why. Professional Organizers provide very specialized services. Unlike say, someone looking for an auto mechanic, most people are not going to be able to make recommendations because most people haven't used a Professional Organizer. Because of this, people are less likely to even ask for a referral. They don't expect that their co-worker, friends, or even their parents could give any advice or refer anyone. They do expect that they could probably chime in on an auto mechanic, a hairdresser or even a dry cleaner though.
You also have to keep in mind that they may have reservations about asking for recommendations. They may be worried about what this "says" about them. Does this mean that they are disorganized or messy? Even if they did ask, the person you helped might suddenly be reluctant to make a recommendation for the same reasons.
Most people don't go around making unprompted referrals. So even though they may be more than happy to make a referral for you and they may know people who are seeking your services, if those people never specifically mention their problems or ask for a recommendation, the referral may never come up.
24/7 Just In Time
What your website can do for you though is be that perfect referral. People perform searches everyday online to find information, products and services. And more of these searches are being done everyday for things that are local as people learn that the web is about more than just "world wide."
People may not even realize that they need a Professional Organizer. This is where your website can really become a powerful tool. These people may be searching based on their problems, rather than solutions. Makes sense... you have to identify the solution before you can search for it. So your website enables you to connect with potential clients very early on in the search process, when they are seeking that information and are able to act on it. You may have heard the phrase "just-in-time." This has become popular in supply delivery and manufacturing, enabling the ability to request and receive parts or products when they are needed. That's the beauty of your website and search engines... just-in-time delivery.
But, your website isn't going to magically make this happen. Search engines return results based on what they feel most relates to what the searcher is seeking. The problem is that your website probably doesn't tap into the searcher's needs. Your website probably promotes your business as a Professional Organizer. You've probably listed some of your experience and some information about you as well as some of the areas you specialize in. But this means that your site is probably heavily focused on you and what you do versus your visitor's problems and needs. This may seem like a very subtle difference, but it is probably much bigger than you think.
You have to connect with them by identifying with their problems first, then educate them on possible solutions, then inform them on how you can help. You do this by adding useful information to your website. This information goes beyond just telling them about you and your services. You need to begin building a rapport with them by creating content that relates to what they are searching for. Create content on your site that talks about the problems they are experiencing. Show them that you understand their needs. Help them understand the problem and then provide some information about solutions.
When you add useful, relevant information that matches with what people are searching for, you increase the chances of your website being returned in search results for those searches. Because people are searching for this information, they are more interested in what you have to say and in a position to act on it than just seeing an advertisement somewhere else. You will drive more visitors to your website and increase your potential for new clients. If you have provided useful information on your website, you will have already shown that you can help them. You have just started to build a relationship with them and you haven't even met or spoken to them yet.
Your website can be the most powerful marketing tool you have. As a Professional Organizer, you know that half the battle is using what you already have in a more efficient way. Every time your website is returned in search results and gets clicked on, it doesn't cost you a penny, and has the potential to connect you with visitors who are seeking and able to act on your services. However, your website will only be as useful and powerful as you make it. If it serves as nothing more than an online business card or brochure, then that's all it will ever be.
As a Professional Organizer, you probably have a small company, perhaps with just a few employees, and more likely, just yourself. Needless to say, most Professional Organizers do not have big "corporate" advertising and marketing budgets. You have to be very selective on where you spend the money you do spend. Running ads or creating marketing materials need to generate results, no matter how little you spend.
But what if you could advertise and market your business without spending any more money? What if you could promote yourself in a way that reaches the most targeted audience, those who are specifically looking for your services?
It's All About Targeting and Timing
Good marketing and advertising is all about targeting. Spreading your message to the world, hoping that someone hears it that is actually interested, is not very cost effective, yet this is exactly how most advertising works. This really shouldn't be that surprising.
Imagine you have an ad promoting your services and 1,000 people see it. Whether it is a TV commercial, a radio spot, a billboard, or even a print ad in a local paper or magazine, the actual percentage of people out of that 1,000 who realize they need your services, are interested in your services and are actually seeking your services is going to be very small. This is a very important factor that people often forget about... it isn't just about reaching those who need your services, they also need to want your services and the ad needs to connect with them at a time when they are able to act on it.
The reality is, we are exposed to so many messages every day, that most of it gets lost if it isn't acted on. You've probably experienced this yourself. You saw an ad for something that you were interested in, but weren't able to act on it at the time... and now have probably forgotten about it or can't remember who the ad was for anyway.
Getting More Out Of What You Have
So how do you advertise and market your Professional Organizer business without spending more money on advertising? You have to better utilize what you already have. The best part is that you will find that you can not only save money, but that you'll be more able to reach those who need and are looking for your services and are in a better position to act on that need.
A website is, or should be, the most powerful marketing tool a Professional Organizer has. I know what you're thinking... "My reputation and referrals is the most important marketing tool I have." Yes, those are extremely important, but they may not be the most important and here's why. Professional Organizers provide very specialized services. Unlike say, someone looking for an auto mechanic, most people are not going to be able to make recommendations because most people haven't used a Professional Organizer. Because of this, people are less likely to even ask for a referral. They don't expect that their co-worker, friends, or even their parents could give any advice or refer anyone. They do expect that they could probably chime in on an auto mechanic, a hairdresser or even a dry cleaner though.
You also have to keep in mind that they may have reservations about asking for recommendations. They may be worried about what this "says" about them. Does this mean that they are disorganized or messy? Even if they did ask, the person you helped might suddenly be reluctant to make a recommendation for the same reasons.
Most people don't go around making unprompted referrals. So even though they may be more than happy to make a referral for you and they may know people who are seeking your services, if those people never specifically mention their problems or ask for a recommendation, the referral may never come up.
24/7 Just In Time
What your website can do for you though is be that perfect referral. People perform searches everyday online to find information, products and services. And more of these searches are being done everyday for things that are local as people learn that the web is about more than just "world wide."
People may not even realize that they need a Professional Organizer. This is where your website can really become a powerful tool. These people may be searching based on their problems, rather than solutions. Makes sense... you have to identify the solution before you can search for it. So your website enables you to connect with potential clients very early on in the search process, when they are seeking that information and are able to act on it. You may have heard the phrase "just-in-time." This has become popular in supply delivery and manufacturing, enabling the ability to request and receive parts or products when they are needed. That's the beauty of your website and search engines... just-in-time delivery.
But, your website isn't going to magically make this happen. Search engines return results based on what they feel most relates to what the searcher is seeking. The problem is that your website probably doesn't tap into the searcher's needs. Your website probably promotes your business as a Professional Organizer. You've probably listed some of your experience and some information about you as well as some of the areas you specialize in. But this means that your site is probably heavily focused on you and what you do versus your visitor's problems and needs. This may seem like a very subtle difference, but it is probably much bigger than you think.
You have to connect with them by identifying with their problems first, then educate them on possible solutions, then inform them on how you can help. You do this by adding useful information to your website. This information goes beyond just telling them about you and your services. You need to begin building a rapport with them by creating content that relates to what they are searching for. Create content on your site that talks about the problems they are experiencing. Show them that you understand their needs. Help them understand the problem and then provide some information about solutions.
When you add useful, relevant information that matches with what people are searching for, you increase the chances of your website being returned in search results for those searches. Because people are searching for this information, they are more interested in what you have to say and in a position to act on it than just seeing an advertisement somewhere else. You will drive more visitors to your website and increase your potential for new clients. If you have provided useful information on your website, you will have already shown that you can help them. You have just started to build a relationship with them and you haven't even met or spoken to them yet.
Your website can be the most powerful marketing tool you have. As a Professional Organizer, you know that half the battle is using what you already have in a more efficient way. Every time your website is returned in search results and gets clicked on, it doesn't cost you a penny, and has the potential to connect you with visitors who are seeking and able to act on your services. However, your website will only be as useful and powerful as you make it. If it serves as nothing more than an online business card or brochure, then that's all it will ever be.
Advertising is one of those business requirements that we all hope we don't have to do, put off as long as we can, but eventually need to do. Advertising and marketing are often very challenging because there are many ways to do it, places to do it, and we often are left wondering just exactly what it did for us, if anything.
As a Professional Organizer, you probably have a small company, perhaps with just a few employees, and more likely, just yourself. Needless to say, most Professional Organizers do not have big "corporate" advertising and marketing budgets. You have to be very selective on where you spend the money you do spend. Running ads or creating marketing materials need to generate results, no matter how little you spend.
But what if you could advertise and market your business without spending any more money? What if you could promote yourself in a way that reaches the most targeted audience, those who are specifically looking for your services?
It's All About Targeting and Timing
Good marketing and advertising is all about targeting. Spreading your message to the world, hoping that someone hears it that is actually interested, is not very cost effective, yet this is exactly how most advertising works. This really shouldn't be that surprising.
Imagine you have an ad promoting your services and 1,000 people see it. Whether it is a TV commercial, a radio spot, a billboard, or even a print ad in a local paper or magazine, the actual percentage of people out of that 1,000 who realize they need your services, are interested in your services and are actually seeking your services is going to be very small. This is a very important factor that people often forget about... it isn't just about reaching those who need your services, they also need to want your services and the ad needs to connect with them at a time when they are able to act on it.
The reality is, we are exposed to so many messages every day, that most of it gets lost if it isn't acted on. You've probably experienced this yourself. You saw an ad for something that you were interested in, but weren't able to act on it at the time... and now have probably forgotten about it or can't remember who the ad was for anyway.
Getting More Out Of What You Have
So how do you advertise and market your Professional Organizer business without spending more money on advertising? You have to better utilize what you already have. The best part is that you will find that you can not only save money, but that you'll be more able to reach those who need and are looking for your services and are in a better position to act on that need.
A website is, or should be, the most powerful marketing tool a Professional Organizer has. I know what you're thinking... "My reputation and referrals is the most important marketing tool I have." Yes, those are extremely important, but they may not be the most important and here's why. Professional Organizers provide very specialized services. Unlike say, someone looking for an auto mechanic, most people are not going to be able to make recommendations because most people haven't used a Professional Organizer. Because of this, people are less likely to even ask for a referral. They don't expect that their co-worker, friends, or even their parents could give any advice or refer anyone. They do expect that they could probably chime in on an auto mechanic, a hairdresser or even a dry cleaner though.
You also have to keep in mind that they may have reservations about asking for recommendations. They may be worried about what this "says" about them. Does this mean that they are disorganized or messy? Even if they did ask, the person you helped might suddenly be reluctant to make a recommendation for the same reasons.
Most people don't go around making unprompted referrals. So even though they may be more than happy to make a referral for you and they may know people who are seeking your services, if those people never specifically mention their problems or ask for a recommendation, the referral may never come up.
24/7 Just In Time
What your website can do for you though is be that perfect referral. People perform searches everyday online to find information, products and services. And more of these searches are being done everyday for things that are local as people learn that the web is about more than just "world wide."
People may not even realize that they need a Professional Organizer. This is where your website can really become a powerful tool. These people may be searching based on their problems, rather than solutions. Makes sense... you have to identify the solution before you can search for it. So your website enables you to connect with potential clients very early on in the search process, when they are seeking that information and are able to act on it. You may have heard the phrase "just-in-time." This has become popular in supply delivery and manufacturing, enabling the ability to request and receive parts or products when they are needed. That's the beauty of your website and search engines... just-in-time delivery.
But, your website isn't going to magically make this happen. Search engines return results based on what they feel most relates to what the searcher is seeking. The problem is that your website probably doesn't tap into the searcher's needs. Your website probably promotes your business as a Professional Organizer. You've probably listed some of your experience and some information about you as well as some of the areas you specialize in. But this means that your site is probably heavily focused on you and what you do versus your visitor's problems and needs. This may seem like a very subtle difference, but it is probably much bigger than you think.
You have to connect with them by identifying with their problems first, then educate them on possible solutions, then inform them on how you can help. You do this by adding useful information to your website. This information goes beyond just telling them about you and your services. You need to begin building a rapport with them by creating content that relates to what they are searching for. Create content on your site that talks about the problems they are experiencing. Show them that you understand their needs. Help them understand the problem and then provide some information about solutions.
When you add useful, relevant information that matches with what people are searching for, you increase the chances of your website being returned in search results for those searches. Because people are searching for this information, they are more interested in what you have to say and in a position to act on it than just seeing an advertisement somewhere else. You will drive more visitors to your website and increase your potential for new clients. If you have provided useful information on your website, you will have already shown that you can help them. You have just started to build a relationship with them and you haven't even met or spoken to them yet.
Your website can be the most powerful marketing tool you have. As a Professional Organizer, you know that half the battle is using what you already have in a more efficient way. Every time your website is returned in search results and gets clicked on, it doesn't cost you a penny, and has the potential to connect you with visitors who are seeking and able to act on your services. However, your website will only be as useful and powerful as you make it. If it serves as nothing more than an online business card or brochure, then that's all it will ever be.
As a Professional Organizer, you probably have a small company, perhaps with just a few employees, and more likely, just yourself. Needless to say, most Professional Organizers do not have big "corporate" advertising and marketing budgets. You have to be very selective on where you spend the money you do spend. Running ads or creating marketing materials need to generate results, no matter how little you spend.
But what if you could advertise and market your business without spending any more money? What if you could promote yourself in a way that reaches the most targeted audience, those who are specifically looking for your services?
It's All About Targeting and Timing
Good marketing and advertising is all about targeting. Spreading your message to the world, hoping that someone hears it that is actually interested, is not very cost effective, yet this is exactly how most advertising works. This really shouldn't be that surprising.
Imagine you have an ad promoting your services and 1,000 people see it. Whether it is a TV commercial, a radio spot, a billboard, or even a print ad in a local paper or magazine, the actual percentage of people out of that 1,000 who realize they need your services, are interested in your services and are actually seeking your services is going to be very small. This is a very important factor that people often forget about... it isn't just about reaching those who need your services, they also need to want your services and the ad needs to connect with them at a time when they are able to act on it.
The reality is, we are exposed to so many messages every day, that most of it gets lost if it isn't acted on. You've probably experienced this yourself. You saw an ad for something that you were interested in, but weren't able to act on it at the time... and now have probably forgotten about it or can't remember who the ad was for anyway.
Getting More Out Of What You Have
So how do you advertise and market your Professional Organizer business without spending more money on advertising? You have to better utilize what you already have. The best part is that you will find that you can not only save money, but that you'll be more able to reach those who need and are looking for your services and are in a better position to act on that need.
A website is, or should be, the most powerful marketing tool a Professional Organizer has. I know what you're thinking... "My reputation and referrals is the most important marketing tool I have." Yes, those are extremely important, but they may not be the most important and here's why. Professional Organizers provide very specialized services. Unlike say, someone looking for an auto mechanic, most people are not going to be able to make recommendations because most people haven't used a Professional Organizer. Because of this, people are less likely to even ask for a referral. They don't expect that their co-worker, friends, or even their parents could give any advice or refer anyone. They do expect that they could probably chime in on an auto mechanic, a hairdresser or even a dry cleaner though.
You also have to keep in mind that they may have reservations about asking for recommendations. They may be worried about what this "says" about them. Does this mean that they are disorganized or messy? Even if they did ask, the person you helped might suddenly be reluctant to make a recommendation for the same reasons.
Most people don't go around making unprompted referrals. So even though they may be more than happy to make a referral for you and they may know people who are seeking your services, if those people never specifically mention their problems or ask for a recommendation, the referral may never come up.
24/7 Just In Time
What your website can do for you though is be that perfect referral. People perform searches everyday online to find information, products and services. And more of these searches are being done everyday for things that are local as people learn that the web is about more than just "world wide."
People may not even realize that they need a Professional Organizer. This is where your website can really become a powerful tool. These people may be searching based on their problems, rather than solutions. Makes sense... you have to identify the solution before you can search for it. So your website enables you to connect with potential clients very early on in the search process, when they are seeking that information and are able to act on it. You may have heard the phrase "just-in-time." This has become popular in supply delivery and manufacturing, enabling the ability to request and receive parts or products when they are needed. That's the beauty of your website and search engines... just-in-time delivery.
But, your website isn't going to magically make this happen. Search engines return results based on what they feel most relates to what the searcher is seeking. The problem is that your website probably doesn't tap into the searcher's needs. Your website probably promotes your business as a Professional Organizer. You've probably listed some of your experience and some information about you as well as some of the areas you specialize in. But this means that your site is probably heavily focused on you and what you do versus your visitor's problems and needs. This may seem like a very subtle difference, but it is probably much bigger than you think.
You have to connect with them by identifying with their problems first, then educate them on possible solutions, then inform them on how you can help. You do this by adding useful information to your website. This information goes beyond just telling them about you and your services. You need to begin building a rapport with them by creating content that relates to what they are searching for. Create content on your site that talks about the problems they are experiencing. Show them that you understand their needs. Help them understand the problem and then provide some information about solutions.
When you add useful, relevant information that matches with what people are searching for, you increase the chances of your website being returned in search results for those searches. Because people are searching for this information, they are more interested in what you have to say and in a position to act on it than just seeing an advertisement somewhere else. You will drive more visitors to your website and increase your potential for new clients. If you have provided useful information on your website, you will have already shown that you can help them. You have just started to build a relationship with them and you haven't even met or spoken to them yet.
Your website can be the most powerful marketing tool you have. As a Professional Organizer, you know that half the battle is using what you already have in a more efficient way. Every time your website is returned in search results and gets clicked on, it doesn't cost you a penny, and has the potential to connect you with visitors who are seeking and able to act on your services. However, your website will only be as useful and powerful as you make it. If it serves as nothing more than an online business card or brochure, then that's all it will ever be.
posted by zzzzzzzzzzz at
10:57 PM
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