Is your company heavy on the advertising and marketing side of things? Are you able to insure that your customer is indeed getting the message? Are you properly getting the word out and are you able to make sure that your customer or target-market it indeed absorbing this message?

Perhaps you need to consider a strategy to make sure that the customers mind is indeed picking up your message and registering it. Perhaps you need a disruptor in your advertising; a way to single your ads out and increase your chances of being seen? Do you have an advertising disruptor strategy? Do people see and remember your advertising; is it registering? Well, one way to tell is if it is actually working?

What I am saying is your advertising is competing for the consumers eyeball and you need to know if it is working. Sure, you can put a scantily clad picture of a gal in a bikini in your ads, but is that relevant if you are advertising for a bank, accounting practice or a Karate Studio?

You see you need a disruptor to grab their eye. If you put a picture of a high kicking person in a karate outfit with a black belt on, well they will get the idea and then you can give them you on target simple pitch and message. You must consider a disruptor in your advertising. Consider all this in 2006.