A Way To Triple The Calls From Your Yellow Pages Advertising!
Yellow page publishers spend an average of $15 per ad design by in-house ad designers. In most of the publisher’s ads there is little difference in the graphics or written content from ad to ad. The publisher’s ads are free to the advertiser, which is the most expensive free going. A yellow pages graphic design firm will generally charge $500 to $2,000 for an ad, depending on the size, but will be guaranteed to generate substantially more calls then the publisher’s ads.
Yellow pages design firms offer as many unique ad designs as the number of firms out there. I have designed ads for thousands of businesses over the last 20 years. Always there was an increase in calls and sales from their yellow page ads that my firm designed. What has amazed me is the dramatic increase in calls generated by cartoon ads.
Many of the largest advertisers on television use humorous ads with success. To prove this point all you have to do is remember the ads that appear on the Super Bowl Sunday. Most of the commercials that you see are humorous. People enjoy humor and remember humor. I saw a Fed EX ad yesterday of a caveman that kicks a baby dinosaur and he is then squashed by an elephant. There were six of us laughing. If humor works on TV why not in the yellow pages?
Consumer surveys also tell us that very few people read the information in yellow pages ads. 85% of people that look into a yellow pages heading have already made up their mind to buy the product or service. The advertiser has to separate himself from all of his competitor’s ads and a cartoon is a great way of doing that.
Countless studies have proven whenever people make any purchase it is always based on an emotional response. Providing a humorous situations in an ad as opposed to showing a picture of a truck will certainly stimulate an emotional response.
Far more women call the largest headings (number of ads) in the Yellow Pages. These are headings that solve an emergency situation. Examples of this are appliance repair, air-conditioning repair, and plumbing. It is the woman that is often home during the day and will make the call if the air conditioner is broken. Women, in consumer surveys of yellow page ads, select the cartoon ads three to one over non-cartoon ads. Man in the same survey are 50-50 in selecting cartoon ads or non-cartoon ads.
Yellow page publishers spend an average of $15 per ad design by in-house ad designers. In most of the publisher’s ads there is little difference in the graphics or written content from ad to ad. The publisher’s ads are free to the advertiser, which is the most expensive free going. A yellow pages graphic design firm will generally charge $500 to $2,000 for an ad, depending on the size, but will be guaranteed to generate substantially more calls then the publisher’s ads.
Yellow pages design firms offer as many unique ad designs as the number of firms out there. I have designed ads for thousands of businesses over the last 20 years. Always there was an increase in calls and sales from their yellow page ads that my firm designed. What has amazed me is the dramatic increase in calls generated by cartoon ads.
Many of the largest advertisers on television use humorous ads with success. To prove this point all you have to do is remember the ads that appear on the Super Bowl Sunday. Most of the commercials that you see are humorous. People enjoy humor and remember humor. I saw a Fed EX ad yesterday of a caveman that kicks a baby dinosaur and he is then squashed by an elephant. There were six of us laughing. If humor works on TV why not in the yellow pages?
Consumer surveys also tell us that very few people read the information in yellow pages ads. 85% of people that look into a yellow pages heading have already made up their mind to buy the product or service. The advertiser has to separate himself from all of his competitor’s ads and a cartoon is a great way of doing that.
Countless studies have proven whenever people make any purchase it is always based on an emotional response. Providing a humorous situations in an ad as opposed to showing a picture of a truck will certainly stimulate an emotional response.
Far more women call the largest headings (number of ads) in the Yellow Pages. These are headings that solve an emergency situation. Examples of this are appliance repair, air-conditioning repair, and plumbing. It is the woman that is often home during the day and will make the call if the air conditioner is broken. Women, in consumer surveys of yellow page ads, select the cartoon ads three to one over non-cartoon ads. Man in the same survey are 50-50 in selecting cartoon ads or non-cartoon ads.
posted by zzzzzzzzzzz at
1:57 AM
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