‘Build it and they will come' has work for Kevin Costner in the movie Field of Dreams. But, has things changed ever since? That's the saying when the Internet was first establish with the evolution of the Internet today things have change. Having a website doesn't guarantee visitors, if it does why do business invest billions of dollars in search engine optimization (SEO), hoping that their website will be listed first on search engines when user searches for information so it will guide them to their website.

Another issue that faces businesses today is that with technology advances, effective business measures and competitive rivals, companies need to look for the competitive edge of their business. Often this will include utilizing their resources to their full potential – getting their money's worth.

As billions of dollars are used for advertising each year, the projection is that it will increase from year to year; businesses are more money conscious about their spending and increasing their judgment on the returns from their spending. Thus in the recent years, the popularity with contextual advertising has evolve and stood out amongst other forms of online advertising. Simply because contextual advertising meet ends, showing your ad to the right people at the right time will lead to a purchase. It can assist in optimizing ad relevancy and improve the click through rate (CTR) of your advertisements making all the differences in conversions.

The key to contextual advertising is placing your ad on websites that is ‘in context' to the product/service you are promoting. This creates many benefits; firstly you are delivering what the user is asking for , with providing the visitors with the specific information that they are looking for in a timely manner most likely the user will turn into a buyer or a repeat visitor to your website. Secondly, contextual advertising creates an association to your product or service. When the visitor goes searching for widgets and your company keeps appearing on the websites the visitor is visiting, the next time when the user thinks about widgets they will think of your company. Thirdly, contextual advertising provides highly targeted advertising as a result spending your advertising budget cost effectively and efficiently. Since your ads are being placed on relevant website which aims at your target audience you are spending less to reach your audience in the most effective way. Finally, it offers an effective way to measure how well you are sending your message to your target audiences . Since your ads are displaying to the right audiences you can measure how effective the ad is sending its message. You are able to display more than one advertisement and track the results as well as change the advertisement in real-time to compare results.

As you can see contextual advertising provides many benefits and growing in demand. With the effectiveness and efficiency of reaching your visitors in an economical way, it's your choice to stay with the trend or be left behind!

As you can see contextual advertising provides many benefits and growing in demand. With the effectiveness and efficiency of reaching your visitors in an economical way, it’s your choice to stay with the trend or be left behind!