Television is one of the biggest inventions of the 20th century, and it revolutionized our lives. TV waves reach the living rooms of people all across the world. Almost all organizations find television the best medium for marketing or launching their products. People directly relate to the programs or commercials and can be influenced by them.

Television commercials have opened the gates of effective advertisement. The growing popularity of television has proved to be a boon to different types of enterprises, be it commercial, informative, or entertainment. There are many programs on television like the news, comedy shows, documentaries and soap operas that are viewed by millions of people. Commercials are placed in a short time frame within these programs, exposing products to the maximum amount of viewers. Companies pay a significant amount to get their advertisements aired. The higher the ratings of the program, the more expensive the ads are – because they reach more people when they air on higher-rated shows, thus, are more effective ads.

The commercials aired today are different from the ones aired 50 years ago. The kind of products advertised, their content, and form have undergone many changes. Innovations in technology have made way for more effective forms of advertising. Companies are sensitive to the ever-changing needs and habits of the public and keep this aspect in mind while designing commercials for adults, children and the youth.