When it comes to being successful on or off the internet, it's all in the Advertising! We've all seen this hold true with so many products. If you can capture a large audience with a simple idea or a New and Improved product, you can amass an enormous response in a very short period of time.

The never-ending quest to acquire this exposure on an affordable scale is what we all seek to find. Advertising in itself is a business to be dissected. Where is the best place to advertise, what is the most cost efficient means of advertising, who has the most exposure? All of these questions create a constant struggle for manufacturers of every imaginable product.

Cost effective advertising can be like buying watermelon seeds and planting them in Alaska. If you don't know where your market is located, you could be wasting your time and money. To know where your market resides is the first step at determining where to advertise. It will save you much stress in researching your market before you spend good money on any advertising. Most products are focused on one area of interest. Recognize your area of interest as a main point, then consider these sub-points; customer age range, customer location, densely populated areas, is your product seasonal, can you follow-up with customer questions, can you provide testimonials, if you'd never seen this product before what would be your initial reaction, can you handle a sudden influx of customers if your product takes off like a rocket, is your product considered to be a disposable product.