The Eight Ways Direct Response Radio Enhances DRTV Advertising Campaigns
Considering or currently running a DRTV advertising campaign? Here’s why you should read this paper.
Direct response television (DRTV) advertising can be very effective at driving profitable sales. However the high cost of creating and modifying the ads and the lead times associated with DRTV leave room for another more nimble medium to serve a significant purpose. Radio fills that void extremely well, and done right it can significantly enhance the profitability of any DRTV effort.
DRTV is the bread and butter of any huge success. Why? Because you can make the most money the fastest via TV. It’s also the most expensive and risky channel – so one has to consider the risk/reward tradeoff. As you’ll learn, radio plays the role of “risk minimizer” – that’s why including radio in your marketing efforts is such a smart business move.
We routinely work with DRTV agencies to craft a strategy that allows radio to provide the most strategic value to a DRTV campaign. Below you’ll find out why the most successful, most profitable DRTV campaigns also include radio advertising.
Before You Launch – How Radio Will Boost Profits
1. Radio will create a profit stream that can fund DRTV development efforts DRTV development and media testing is costly and requires a long timeline. In contrast, radio ad development and testing is inexpensive and quick. What costs $100,000 in TV costs $1000 in radio. What takes 3-6 months in TV takes 2-4 weeks in radio. With these advantages, you can build a radio campaign that delivers profits that can finance the TV development.
2. Radio will provide a source of testimonials Almost without exception, infomercials and DRTV spot ads are more effective if they contain real testimonials from real customers. Initiating a radio campaign prior to launching in DRTV provides a source of qualified, legitimate, authentic testimonials – and as every DRTV creative agency will tell you, those characteristics will make for very compelling stories that sell your product.
3. Learn about customers with real data, and gather insights inexpensively The radio ad development process will push your creative team to uncover the core customer insights that will drive the campaign, regardless of media channel. Therefore creative efforts in radio can be a valuable input into the TV ad development – not that they will transfer exactly, but the core elements of the psychology behind the appeal of the product will become clearer. This will greatly enhance the efficiency and effectiveness of the TV ad development.
Direct response television (DRTV) advertising can be very effective at driving profitable sales. However the high cost of creating and modifying the ads and the lead times associated with DRTV leave room for another more nimble medium to serve a significant purpose. Radio fills that void extremely well, and done right it can significantly enhance the profitability of any DRTV effort.
DRTV is the bread and butter of any huge success. Why? Because you can make the most money the fastest via TV. It’s also the most expensive and risky channel – so one has to consider the risk/reward tradeoff. As you’ll learn, radio plays the role of “risk minimizer” – that’s why including radio in your marketing efforts is such a smart business move.
We routinely work with DRTV agencies to craft a strategy that allows radio to provide the most strategic value to a DRTV campaign. Below you’ll find out why the most successful, most profitable DRTV campaigns also include radio advertising.
Before You Launch – How Radio Will Boost Profits
1. Radio will create a profit stream that can fund DRTV development efforts DRTV development and media testing is costly and requires a long timeline. In contrast, radio ad development and testing is inexpensive and quick. What costs $100,000 in TV costs $1000 in radio. What takes 3-6 months in TV takes 2-4 weeks in radio. With these advantages, you can build a radio campaign that delivers profits that can finance the TV development.
2. Radio will provide a source of testimonials Almost without exception, infomercials and DRTV spot ads are more effective if they contain real testimonials from real customers. Initiating a radio campaign prior to launching in DRTV provides a source of qualified, legitimate, authentic testimonials – and as every DRTV creative agency will tell you, those characteristics will make for very compelling stories that sell your product.
3. Learn about customers with real data, and gather insights inexpensively The radio ad development process will push your creative team to uncover the core customer insights that will drive the campaign, regardless of media channel. Therefore creative efforts in radio can be a valuable input into the TV ad development – not that they will transfer exactly, but the core elements of the psychology behind the appeal of the product will become clearer. This will greatly enhance the efficiency and effectiveness of the TV ad development.
Considering or currently running a DRTV advertising campaign? Here’s why you should read this paper.
Direct response television (DRTV) advertising can be very effective at driving profitable sales. However the high cost of creating and modifying the ads and the lead times associated with DRTV leave room for another more nimble medium to serve a significant purpose. Radio fills that void extremely well, and done right it can significantly enhance the profitability of any DRTV effort.
DRTV is the bread and butter of any huge success. Why? Because you can make the most money the fastest via TV. It’s also the most expensive and risky channel – so one has to consider the risk/reward tradeoff. As you’ll learn, radio plays the role of “risk minimizer” – that’s why including radio in your marketing efforts is such a smart business move.
We routinely work with DRTV agencies to craft a strategy that allows radio to provide the most strategic value to a DRTV campaign. Below you’ll find out why the most successful, most profitable DRTV campaigns also include radio advertising.
Before You Launch – How Radio Will Boost Profits
1. Radio will create a profit stream that can fund DRTV development efforts DRTV development and media testing is costly and requires a long timeline. In contrast, radio ad development and testing is inexpensive and quick. What costs $100,000 in TV costs $1000 in radio. What takes 3-6 months in TV takes 2-4 weeks in radio. With these advantages, you can build a radio campaign that delivers profits that can finance the TV development.
2. Radio will provide a source of testimonials Almost without exception, infomercials and DRTV spot ads are more effective if they contain real testimonials from real customers. Initiating a radio campaign prior to launching in DRTV provides a source of qualified, legitimate, authentic testimonials – and as every DRTV creative agency will tell you, those characteristics will make for very compelling stories that sell your product.
3. Learn about customers with real data, and gather insights inexpensively The radio ad development process will push your creative team to uncover the core customer insights that will drive the campaign, regardless of media channel. Therefore creative efforts in radio can be a valuable input into the TV ad development – not that they will transfer exactly, but the core elements of the psychology behind the appeal of the product will become clearer. This will greatly enhance the efficiency and effectiveness of the TV ad development.
Direct response television (DRTV) advertising can be very effective at driving profitable sales. However the high cost of creating and modifying the ads and the lead times associated with DRTV leave room for another more nimble medium to serve a significant purpose. Radio fills that void extremely well, and done right it can significantly enhance the profitability of any DRTV effort.
DRTV is the bread and butter of any huge success. Why? Because you can make the most money the fastest via TV. It’s also the most expensive and risky channel – so one has to consider the risk/reward tradeoff. As you’ll learn, radio plays the role of “risk minimizer” – that’s why including radio in your marketing efforts is such a smart business move.
We routinely work with DRTV agencies to craft a strategy that allows radio to provide the most strategic value to a DRTV campaign. Below you’ll find out why the most successful, most profitable DRTV campaigns also include radio advertising.
Before You Launch – How Radio Will Boost Profits
1. Radio will create a profit stream that can fund DRTV development efforts DRTV development and media testing is costly and requires a long timeline. In contrast, radio ad development and testing is inexpensive and quick. What costs $100,000 in TV costs $1000 in radio. What takes 3-6 months in TV takes 2-4 weeks in radio. With these advantages, you can build a radio campaign that delivers profits that can finance the TV development.
2. Radio will provide a source of testimonials Almost without exception, infomercials and DRTV spot ads are more effective if they contain real testimonials from real customers. Initiating a radio campaign prior to launching in DRTV provides a source of qualified, legitimate, authentic testimonials – and as every DRTV creative agency will tell you, those characteristics will make for very compelling stories that sell your product.
3. Learn about customers with real data, and gather insights inexpensively The radio ad development process will push your creative team to uncover the core customer insights that will drive the campaign, regardless of media channel. Therefore creative efforts in radio can be a valuable input into the TV ad development – not that they will transfer exactly, but the core elements of the psychology behind the appeal of the product will become clearer. This will greatly enhance the efficiency and effectiveness of the TV ad development.
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