Three Simple Conversion Tactics For Time-Starved Entrepreneurs
In my experience, entrepreneurs and business owners are some of the most time-strapped people on earth. They've got businesses to run, expenses to account for, and taxes to pay.
That's why I've put together these three simple "conversion tactics" that are bound to help you bring in more customers and increase your advertising ROI.
Let's begin, shall we?
1. Add a consumer trust web seal to your site.
Convincing a prospect to buy from your web site involves a few key ingredients. One of the most important ingredients is trust. Without trust you will not make a sale.
So the question becomes, how do you create enough trust so your prospect is comfortable buying from you? One very simple way is to use third-party credibility in the form of a consumer trust web seal.
Probably the most ubiquitous web seal is the Better Business Bureau logo. Their seal says "BBB Reliability Program." By displaying this, you are basically saying that the BBB has reviewed and approved of your site. Since consumers trust the BBB, and the BBB says they trust you, the consumer is more likely to trust you.
A newer web seal, which is more affordable than the BBB, is available through HONESTe Online. Although their seal is not as widely recognized as the BBB, split tests have shown that displaying the HONESTe Online consumer trust seal can instantly increase conversion rates by as much as 17.6%.
Lastly, I'll mention Scan Alert, the organization behind the green and black "Hacker Safe" web seals. While slightly different than the BBB and HONESTe Online, the use of the "Hacker Safe" seal has a similar effect. It's especially effective when placed on an order page where consumers are afraid of submitting credit card information. By telling them your site is "Hacker Safe," they will be more likely to complete the checkout process.
2. Use your real signature (or a signature that looks real).
As I said earlier, getting prospects to open their wallets and buy from you ultimately hinges on trust. That's why using your signature on your site is a simple yet effective means of increasing conversions.
Why does this work?
Because a signature is still used today as a legal tool. By signing a contract or legal document, you are in effect giving your word and promising to "make good" on what you've said. Furthermore, your signature is an oath that the information you've provided is accurate and complete to the best of your knowledge.
This is why signatures are so powerful.
Remember John Hancock? Of course, you do. He was the very first person to sign the U.S. Declaration of Independence. He made his signature much larger than everyone else did. Some say this was his custom. Others say it was so King George III could read it without his spectacles.
Either way, by signing his name to the Declaration of Independence, and "legally" promising his support of the new country, John Hancock's name is now synonymous with "signature."
On your site, consider using your real signature when you close a letter. Or, as some others have done, consider using your signature directly below the headline on your site. This puts it right up front where people can easily see it. And it builds trust from the very point that your prospect begins reading your sales letter.
That's why I've put together these three simple "conversion tactics" that are bound to help you bring in more customers and increase your advertising ROI.
Let's begin, shall we?
1. Add a consumer trust web seal to your site.
Convincing a prospect to buy from your web site involves a few key ingredients. One of the most important ingredients is trust. Without trust you will not make a sale.
So the question becomes, how do you create enough trust so your prospect is comfortable buying from you? One very simple way is to use third-party credibility in the form of a consumer trust web seal.
Probably the most ubiquitous web seal is the Better Business Bureau logo. Their seal says "BBB Reliability Program." By displaying this, you are basically saying that the BBB has reviewed and approved of your site. Since consumers trust the BBB, and the BBB says they trust you, the consumer is more likely to trust you.
A newer web seal, which is more affordable than the BBB, is available through HONESTe Online. Although their seal is not as widely recognized as the BBB, split tests have shown that displaying the HONESTe Online consumer trust seal can instantly increase conversion rates by as much as 17.6%.
Lastly, I'll mention Scan Alert, the organization behind the green and black "Hacker Safe" web seals. While slightly different than the BBB and HONESTe Online, the use of the "Hacker Safe" seal has a similar effect. It's especially effective when placed on an order page where consumers are afraid of submitting credit card information. By telling them your site is "Hacker Safe," they will be more likely to complete the checkout process.
2. Use your real signature (or a signature that looks real).
As I said earlier, getting prospects to open their wallets and buy from you ultimately hinges on trust. That's why using your signature on your site is a simple yet effective means of increasing conversions.
Why does this work?
Because a signature is still used today as a legal tool. By signing a contract or legal document, you are in effect giving your word and promising to "make good" on what you've said. Furthermore, your signature is an oath that the information you've provided is accurate and complete to the best of your knowledge.
This is why signatures are so powerful.
Remember John Hancock? Of course, you do. He was the very first person to sign the U.S. Declaration of Independence. He made his signature much larger than everyone else did. Some say this was his custom. Others say it was so King George III could read it without his spectacles.
Either way, by signing his name to the Declaration of Independence, and "legally" promising his support of the new country, John Hancock's name is now synonymous with "signature."
On your site, consider using your real signature when you close a letter. Or, as some others have done, consider using your signature directly below the headline on your site. This puts it right up front where people can easily see it. And it builds trust from the very point that your prospect begins reading your sales letter.
In my experience, entrepreneurs and business owners are some of the most time-strapped people on earth. They've got businesses to run, expenses to account for, and taxes to pay.
That's why I've put together these three simple "conversion tactics" that are bound to help you bring in more customers and increase your advertising ROI.
Let's begin, shall we?
1. Add a consumer trust web seal to your site.
Convincing a prospect to buy from your web site involves a few key ingredients. One of the most important ingredients is trust. Without trust you will not make a sale.
So the question becomes, how do you create enough trust so your prospect is comfortable buying from you? One very simple way is to use third-party credibility in the form of a consumer trust web seal.
Probably the most ubiquitous web seal is the Better Business Bureau logo. Their seal says "BBB Reliability Program." By displaying this, you are basically saying that the BBB has reviewed and approved of your site. Since consumers trust the BBB, and the BBB says they trust you, the consumer is more likely to trust you.
A newer web seal, which is more affordable than the BBB, is available through HONESTe Online. Although their seal is not as widely recognized as the BBB, split tests have shown that displaying the HONESTe Online consumer trust seal can instantly increase conversion rates by as much as 17.6%.
Lastly, I'll mention Scan Alert, the organization behind the green and black "Hacker Safe" web seals. While slightly different than the BBB and HONESTe Online, the use of the "Hacker Safe" seal has a similar effect. It's especially effective when placed on an order page where consumers are afraid of submitting credit card information. By telling them your site is "Hacker Safe," they will be more likely to complete the checkout process.
2. Use your real signature (or a signature that looks real).
As I said earlier, getting prospects to open their wallets and buy from you ultimately hinges on trust. That's why using your signature on your site is a simple yet effective means of increasing conversions.
Why does this work?
Because a signature is still used today as a legal tool. By signing a contract or legal document, you are in effect giving your word and promising to "make good" on what you've said. Furthermore, your signature is an oath that the information you've provided is accurate and complete to the best of your knowledge.
This is why signatures are so powerful.
Remember John Hancock? Of course, you do. He was the very first person to sign the U.S. Declaration of Independence. He made his signature much larger than everyone else did. Some say this was his custom. Others say it was so King George III could read it without his spectacles.
Either way, by signing his name to the Declaration of Independence, and "legally" promising his support of the new country, John Hancock's name is now synonymous with "signature."
On your site, consider using your real signature when you close a letter. Or, as some others have done, consider using your signature directly below the headline on your site. This puts it right up front where people can easily see it. And it builds trust from the very point that your prospect begins reading your sales letter.
That's why I've put together these three simple "conversion tactics" that are bound to help you bring in more customers and increase your advertising ROI.
Let's begin, shall we?
1. Add a consumer trust web seal to your site.
Convincing a prospect to buy from your web site involves a few key ingredients. One of the most important ingredients is trust. Without trust you will not make a sale.
So the question becomes, how do you create enough trust so your prospect is comfortable buying from you? One very simple way is to use third-party credibility in the form of a consumer trust web seal.
Probably the most ubiquitous web seal is the Better Business Bureau logo. Their seal says "BBB Reliability Program." By displaying this, you are basically saying that the BBB has reviewed and approved of your site. Since consumers trust the BBB, and the BBB says they trust you, the consumer is more likely to trust you.
A newer web seal, which is more affordable than the BBB, is available through HONESTe Online. Although their seal is not as widely recognized as the BBB, split tests have shown that displaying the HONESTe Online consumer trust seal can instantly increase conversion rates by as much as 17.6%.
Lastly, I'll mention Scan Alert, the organization behind the green and black "Hacker Safe" web seals. While slightly different than the BBB and HONESTe Online, the use of the "Hacker Safe" seal has a similar effect. It's especially effective when placed on an order page where consumers are afraid of submitting credit card information. By telling them your site is "Hacker Safe," they will be more likely to complete the checkout process.
2. Use your real signature (or a signature that looks real).
As I said earlier, getting prospects to open their wallets and buy from you ultimately hinges on trust. That's why using your signature on your site is a simple yet effective means of increasing conversions.
Why does this work?
Because a signature is still used today as a legal tool. By signing a contract or legal document, you are in effect giving your word and promising to "make good" on what you've said. Furthermore, your signature is an oath that the information you've provided is accurate and complete to the best of your knowledge.
This is why signatures are so powerful.
Remember John Hancock? Of course, you do. He was the very first person to sign the U.S. Declaration of Independence. He made his signature much larger than everyone else did. Some say this was his custom. Others say it was so King George III could read it without his spectacles.
Either way, by signing his name to the Declaration of Independence, and "legally" promising his support of the new country, John Hancock's name is now synonymous with "signature."
On your site, consider using your real signature when you close a letter. Or, as some others have done, consider using your signature directly below the headline on your site. This puts it right up front where people can easily see it. And it builds trust from the very point that your prospect begins reading your sales letter.
posted by zzzzzzzzzzz at
11:29 PM
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