The internet takes many forms. From graphically rich web based software applications to bare bones text based message boards and chat rooms, the internet encompasses a wide range of technologies and communication techniques. One of the most popular forms of internet communication is the ezine, which is essentially an online magazine that does not have a print component. Since an ezine does not require physical printing, it is possible to create an ezine and distribute essentially limitless copies without incurring significant overhead costs.

Starting an ezine is a great method of internet marketing. By creating an ezine that is of interest to people who are interested in the goods and services that you provide (and judiciously listing your home business as the ezine creator or sponsor) you can begin to develop indispensable name and brand recognition for your home business. Unlike many other successful forms of internet marketing, starting and distributing an ezine is completely free, except for the costs of the software and network costs associated with its creation and distribution. These costs are typically negligible, so there is really no better option to grow your home business than starting your own ezine. Publishing an ezine tells your customers that you are at the forefront of your field and are dedicated to providing information to them that they can use with no strings attached.

When creating your own ezine, remember that it will do no good as an internet marketing vehicle for growing your home business if no one reads it. Therefore, it is highly important that your ezine feature high quality articles that will be read and appreciated by potential customers. It is possible to use the web to find writers for your ezine, many of whom will work for a marginal fee or for dateline inclusion alone. There are also many article portals that feature articles that you can use in your ezine free of charge.