If you are opening a dollar store, or any other business for that matter, one of the challenges that will present itself is to continually growing your business. Yet building your business is just what happens with effective marketing. You don’t have to break the bank to develop and execute a successful, high-impact marketing program. You do need to take the time to develop a marketing plan and that plan must be supported with a reasonable marketing budget.

How do you go about establishing a marketing budget when first opening a dollar store? Actually one of the easiest ways is to make your marketing budget a percentage of total store sales. Then dedicate that percentage of sales to marketing activities that will continually grow your business.

There will be trials and tribulations as sales grow and then retract periodically. Keep the marketing going no matter what the economy is doing. To keep your business healthy money must be invested in marketing irregardless of the economy and whether it is thriving or not. In fact, when opening a dollar store you should expect the ups and downs of the economy to occur.

If your store sales and profits are down reduce your marketing budget across the board. Let every marketing activity share the burden of the reduction. However don’t get into the mentality of totally eliminating your marketing budget when opening a dollar store. Reduce the budget and then spread the reduction across all of the marketing activities that you have planned.

Likewise as sales increase be sure to increase the amount invested in marketing and growing your business. When opening a dollar store don’t allow sales growth to lull you into believing that continued focus on marketing doesn’t need to occur. The best rule is to never be satisfied with current sales levels. Continually strive to grow sales and profits ever-higher.

To Your Dollar Store Success!