Sunday, February 04, 2007

Logo Pens

A pen is much more than a writing instrument. Even an individual who relies on a computer to do most of his writing work, needs a pen for simple everyday situations, such as signing a check or autograph. Few are the people who leave the house without a pen tucked in the pocket or in their schoolbag, handbag or briefcase. The pen is an almost indispensable and universal tool.

Smart businessmen have realized that giving away pens as a promotional tool is an economical and effective way to build brand awareness. A pen engraved with a company logo creates instant recall, and it can safely be said that a person will use that pen at least once a day. Chances are that others will also use the pen during the day, increasing the visibility of the logo multifold.

Smaller businesses that do not have substantial advertising and promotion budgets are finding logo pens an ideal way to not only create brand awareness, but also to motivate staff or thank customers. Handing out logo pens is like putting hundreds of miniature billboards into motion – and at a very small percentage of the cost.

Some companies send out promotional pens along with direct mailers, and studies have shown that response rates have increased substantially as a result. The reasoning seems to be that a person is more likely to open a bulky package than a regular letter that he can easily detect as direct mail, and more often than not, toss into the bin. Finding an unexpected gift in the package, they will go on to use it, even if only for a while.

Several reputed companies in the U.S. have been successfully engraving corporate logos on pens for decades. They undertake orders for as few as 50 pens to as many as thousands, and often charge affordable wholesale rates. An incredible range of pens is available in the market and customers can choose the one that fits their budget best.

Personalized promotional pens are a great way to get your message across to a large number of people. Put your logo on a pen and you never know where you might come across someone using it!

A pen is much more than a writing instrument. Even an individual who relies on a computer to do most of his writing work, needs a pen for simple everyday situations, such as signing a check or autograph. Few are the people who leave the house without a pen tucked in the pocket or in their schoolbag, handbag or briefcase. The pen is an almost indispensable and universal tool.

Smart businessmen have realized that giving away pens as a promotional tool is an economical and effective way to build brand awareness. A pen engraved with a company logo creates instant recall, and it can safely be said that a person will use that pen at least once a day. Chances are that others will also use the pen during the day, increasing the visibility of the logo multifold.

Smaller businesses that do not have substantial advertising and promotion budgets are finding logo pens an ideal way to not only create brand awareness, but also to motivate staff or thank customers. Handing out logo pens is like putting hundreds of miniature billboards into motion – and at a very small percentage of the cost.

Some companies send out promotional pens along with direct mailers, and studies have shown that response rates have increased substantially as a result. The reasoning seems to be that a person is more likely to open a bulky package than a regular letter that he can easily detect as direct mail, and more often than not, toss into the bin. Finding an unexpected gift in the package, they will go on to use it, even if only for a while.

Several reputed companies in the U.S. have been successfully engraving corporate logos on pens for decades. They undertake orders for as few as 50 pens to as many as thousands, and often charge affordable wholesale rates. An incredible range of pens is available in the market and customers can choose the one that fits their budget best.

Personalized promotional pens are a great way to get your message across to a large number of people. Put your logo on a pen and you never know where you might come across someone using it!