Making the Most of Your Classified Ads
Classified ads are one of the most inexpensive ways to advertise your products or service. People read classified ads for a purpose. They are specifically looking for products, services and information that appeals to them.
Unfortunately many people misuse classified ads. They try to sell a product directly from the ad. People read classified ads for a purpose. They are specifically looking for products, services and information that appeals to them.
Instead of wondering, speculating and experimenting with your advertising budget, concentrate on offering free information to attract as many interested prospects as possible for what you have to offer. Realise from the beginning that your ad should serve only one purpose: to target a specific audience consisting of people who need and want what you have to offer.
The best way to use a classified ad is as a two step process.
1. You place a classified ad in your local newspaper/magazine. The ad should be simple and straight to the point. It should then direct readers to a website or to call a phone number of your answering machine.
2. Your customer will either visit your website or dial the number where they will get a powerful sales message. At the end customers are directed to send an order to the address you give on the website/tape or they can leave their contact details.
An example of such classified ad would be:
“Double your mail order business’ profits. Incredible recorded message tells secrets. Call 1234 5678 24hours or visit www.yourcompany.com.au.
The selection of words you use is the most important aspect of classified ad copy. You need to choose precisely but don’t skimp on words to save the cost in the ad.
Where to place classifieds?
The best advice in placing classifieds is to follow the leader. Find where other goods in your category are being sold and do the same. Although your product must have an appeal different than the others, stay with the same pack and advertise in the same publications.
If you do not charge anything in the classified ad, you will get far more responses from the ad for free information than you will for goods at any price. Charging a small fee to cover postage or the cost of the inquiry will never make you break even – people won’t be bothered.
Test test test!
The most important element in mail order advertising is to test. Not only do you need to find out if your product will sell, but you have to find out what the best price is. You have to test the magazines. One may not draw as many responses as another. Or, after three months, it may not seem to pull at all. Then switch to another publication.
Don’t be too hasty in dropping a publication, however. Sometimes it takes the repeat insertions of three or four months to get the proper percentage of response. People become more secure with a repeat ad or they may pass it by the first or second time until they get around to writing for information.
Unfortunately many people misuse classified ads. They try to sell a product directly from the ad. People read classified ads for a purpose. They are specifically looking for products, services and information that appeals to them.
Instead of wondering, speculating and experimenting with your advertising budget, concentrate on offering free information to attract as many interested prospects as possible for what you have to offer. Realise from the beginning that your ad should serve only one purpose: to target a specific audience consisting of people who need and want what you have to offer.
The best way to use a classified ad is as a two step process.
1. You place a classified ad in your local newspaper/magazine. The ad should be simple and straight to the point. It should then direct readers to a website or to call a phone number of your answering machine.
2. Your customer will either visit your website or dial the number where they will get a powerful sales message. At the end customers are directed to send an order to the address you give on the website/tape or they can leave their contact details.
An example of such classified ad would be:
“Double your mail order business’ profits. Incredible recorded message tells secrets. Call 1234 5678 24hours or visit www.yourcompany.com.au.
The selection of words you use is the most important aspect of classified ad copy. You need to choose precisely but don’t skimp on words to save the cost in the ad.
Where to place classifieds?
The best advice in placing classifieds is to follow the leader. Find where other goods in your category are being sold and do the same. Although your product must have an appeal different than the others, stay with the same pack and advertise in the same publications.
If you do not charge anything in the classified ad, you will get far more responses from the ad for free information than you will for goods at any price. Charging a small fee to cover postage or the cost of the inquiry will never make you break even – people won’t be bothered.
Test test test!
The most important element in mail order advertising is to test. Not only do you need to find out if your product will sell, but you have to find out what the best price is. You have to test the magazines. One may not draw as many responses as another. Or, after three months, it may not seem to pull at all. Then switch to another publication.
Don’t be too hasty in dropping a publication, however. Sometimes it takes the repeat insertions of three or four months to get the proper percentage of response. People become more secure with a repeat ad or they may pass it by the first or second time until they get around to writing for information.
Classified ads are one of the most inexpensive ways to advertise your products or service. People read classified ads for a purpose. They are specifically looking for products, services and information that appeals to them.
Unfortunately many people misuse classified ads. They try to sell a product directly from the ad. People read classified ads for a purpose. They are specifically looking for products, services and information that appeals to them.
Instead of wondering, speculating and experimenting with your advertising budget, concentrate on offering free information to attract as many interested prospects as possible for what you have to offer. Realise from the beginning that your ad should serve only one purpose: to target a specific audience consisting of people who need and want what you have to offer.
The best way to use a classified ad is as a two step process.
1. You place a classified ad in your local newspaper/magazine. The ad should be simple and straight to the point. It should then direct readers to a website or to call a phone number of your answering machine.
2. Your customer will either visit your website or dial the number where they will get a powerful sales message. At the end customers are directed to send an order to the address you give on the website/tape or they can leave their contact details.
An example of such classified ad would be:
“Double your mail order business’ profits. Incredible recorded message tells secrets. Call 1234 5678 24hours or visit www.yourcompany.com.au.
The selection of words you use is the most important aspect of classified ad copy. You need to choose precisely but don’t skimp on words to save the cost in the ad.
Where to place classifieds?
The best advice in placing classifieds is to follow the leader. Find where other goods in your category are being sold and do the same. Although your product must have an appeal different than the others, stay with the same pack and advertise in the same publications.
If you do not charge anything in the classified ad, you will get far more responses from the ad for free information than you will for goods at any price. Charging a small fee to cover postage or the cost of the inquiry will never make you break even – people won’t be bothered.
Test test test!
The most important element in mail order advertising is to test. Not only do you need to find out if your product will sell, but you have to find out what the best price is. You have to test the magazines. One may not draw as many responses as another. Or, after three months, it may not seem to pull at all. Then switch to another publication.
Don’t be too hasty in dropping a publication, however. Sometimes it takes the repeat insertions of three or four months to get the proper percentage of response. People become more secure with a repeat ad or they may pass it by the first or second time until they get around to writing for information.
Unfortunately many people misuse classified ads. They try to sell a product directly from the ad. People read classified ads for a purpose. They are specifically looking for products, services and information that appeals to them.
Instead of wondering, speculating and experimenting with your advertising budget, concentrate on offering free information to attract as many interested prospects as possible for what you have to offer. Realise from the beginning that your ad should serve only one purpose: to target a specific audience consisting of people who need and want what you have to offer.
The best way to use a classified ad is as a two step process.
1. You place a classified ad in your local newspaper/magazine. The ad should be simple and straight to the point. It should then direct readers to a website or to call a phone number of your answering machine.
2. Your customer will either visit your website or dial the number where they will get a powerful sales message. At the end customers are directed to send an order to the address you give on the website/tape or they can leave their contact details.
An example of such classified ad would be:
“Double your mail order business’ profits. Incredible recorded message tells secrets. Call 1234 5678 24hours or visit www.yourcompany.com.au.
The selection of words you use is the most important aspect of classified ad copy. You need to choose precisely but don’t skimp on words to save the cost in the ad.
Where to place classifieds?
The best advice in placing classifieds is to follow the leader. Find where other goods in your category are being sold and do the same. Although your product must have an appeal different than the others, stay with the same pack and advertise in the same publications.
If you do not charge anything in the classified ad, you will get far more responses from the ad for free information than you will for goods at any price. Charging a small fee to cover postage or the cost of the inquiry will never make you break even – people won’t be bothered.
Test test test!
The most important element in mail order advertising is to test. Not only do you need to find out if your product will sell, but you have to find out what the best price is. You have to test the magazines. One may not draw as many responses as another. Or, after three months, it may not seem to pull at all. Then switch to another publication.
Don’t be too hasty in dropping a publication, however. Sometimes it takes the repeat insertions of three or four months to get the proper percentage of response. People become more secure with a repeat ad or they may pass it by the first or second time until they get around to writing for information.
posted by zzzzzzzzzzz at
9:29 PM
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