Advertising is a major part of any successful business. Doing business without advertising is like winking at a girl in the dark: You know what you are doing, but nobody else does. That would be foolish, as well as a waste of time. We are not in business to waste time or to make foolish decisions.

Advertising can come in many different forms. It can be full page display ads in nationally distributed magazines, that produce thousands of dollars in profits. It can be in the form of television commercials that bring in tremendous amounts of inquiries and profits. It can even come in the form of word of mouth advertising that costs you nothing, yet brings you profits still. We will work on getting the best of all advertising mediums for you.

You do need to learn, and remember, one thing before we go on. You need to know that: “The only advertising that costs you money is unsuccessful advertising!” Unsuccessful advertising is foolish advertising. You must take several steps before spending any advertising dollars. Let’s cover some of these steps:

1) Research, Research, Research!
2) Stick to a budget.
3) Test your idea before committing long term.
4) Learn from your competition.

There are several key factors that come into play when it comes to advertising. This article is merely meant to help you scratch the surface, and give you a few key pointers that will educate you enough to make educated decisions.

There are no guarantees when it comes to the world of advertising. You can have what appears to be the best idea in the world, and it can flop miserably. But, if you do your home work (research), these will be few and far between, if even at all.

It is assumed that most of you are not working with the largest of advertising budgets. That is perfectly ok. It is very possible to effectively advertise with little money. In fact, if you are industrious enough, I will show you how to advertise with virtually no money. Just read on...

Fax machines have revolutionized the way that business is conducted in the world. It is extremely affordable for anyone to own a fax machine. You can pick one up at a garage sale or on ebay for under ten dollars. If you are going to be conducting business, you should have one.

How many times have you heard someone say, “I’ll fax that right over to you?” I’m not exactly sure how many times that I’ve heard it, but I am sure that businesses are not using the fax machine to it’s full potential as a powerful advertising tool. The only time that I’ve seen the fax machine used to advertise (except for myself doing it) was by restaurants faxing their menus by request.

Think about it, by using your fax machine to advertise your business, you spend only the time that it takes to fax the message. Also, if it’s a local call, you won’t be spending any money. Even if the call is long distance, you will only incur a small telephone fee because of the information being transmitted so quickly.

Let’s imagine that you have gone through your phone book, and you’ve found several businesses that you’d like to do business with. Instead of having several letters typed, addressing several envelopes, stamping each envelope, and taking the letters to the Post Office, with your fax machine, you can complete the task in a fraction of the time at a small percentage of the cost. You also will not even have to leave your home. You won’t even have to pay for postage.

There is also one more way of faxing, and that is by a modem through your personal computer. With a fast modem and some decent software, you can have your computer fax documents that you have created in it to various individuals, or businesses, at times that you have predetermined. The computer will even try again if the fax does not go through the first time! Imagine that. You can literally be sleeping and conducting business all over the world.