If you can’t find a banner that meets your needs, and can custom design your own. You can customize your banner and distinguish yourself from hundreds of banners seen everyday. You can then submit your specification to a banner production company; they will produce it for you.

Make your design simple – the simpler the design, the easier it is to read. People glance at banners as they are passing or driving by. They will not take in minute details, so the less said the better. If you’re advertising for a road race, give the facts like name, date and location. Also include a number or location to go to for more information. Attractive designs with direct to the point or edgy captions work best. Consult a graphic designer or ad copywriter for advice on this point.

Captions or any words printed on your banner should be in large fonts, and a combination of contrasting colors will work well. The key is to outline the letters with white to separate the colors. If you have at least a sentence to print use a banner that is a horizontal, rectangular shape. This will allow you to maximize the surface of the banner. Drop banners, or those placed vertically are usually for one-product advertisements, with very short captions. Squares are also used for the same purpose. Again, stick to simplicity. A professional artist can help you transform your bright idea into a life-sized banner. To save time and fees, be as specific and detailed as possible with your directions.