Have you ever sat by the Television and saw a very funny commercial, which made you laugh and thought that was a really good commercial? Sure we all have, and then your business mind kicked in about 10-minutes later and you could not for the life of you remember which company it was that advertised the product - only the commercial itself.

Then you waited and saw it again and then 10-minutes later nothing, what the hell was the company running that advertisement. Then you saw it again and then made a conscientious effort to remember it. Oh it was Vonage, Ford, Taco Bell or some other large corporation.

Now then this brings us to a point of your advertising for your company? What is your goal; Are you Advertising your Company or Entertaining Viewers? Well any marketing executive would say you really want to do a little of both.

Indeed but there is a fine line and you must realize if you cannot afford to run hundreds of repetitive ads along the same themes then entertaining viewers is helping the ratings of the local cable television station and not so much your business establishment right?

Having been in the franchising business for many years and actually founding a franchise company I can say that our franchisees often had the best and most creative ads, but often they were not the ones, which pulled as much as the percentage shot ads. You see you need good advertising, clever, cute, cuddly and concise, but you must make sure they pull for you.